Dubai, UAE : Mastercard, a technology leader in the global payments industry, and its strategic partner Network International, the leading enabler of digital commerce in the Middle East and Africa (MEA) region, have announced an initiative to enhance digital payments in the UAE with sonic capabilities. Together, Network International and Mastercard will be giving consumers additional peace of mind through new technology that allows for the Mastercard sonic identity to be played by Network’s N-Genius TM Point-of-Sale (PoS) terminals to indicate the successful completion of every transaction.
Launched in early 2019, Mastercard introduced its sonic brand as the next frontier for brand expression and a powerful way to create an emotional and culturally relevant connection with consumers . To ensure its sonic sound would resonate with people the world over, Mastercard tapped musicians, artists and agencies from across the globe to help adapt and test its melody. Both companies have initiated the UAE roll out with the aim to enable over 22,000 N-Genius PoS terminals across the country by the end of 2020. As consumers in the region increasingly embrace digital and contactless payments, the new sonic capabilities on payments will give shoppers the instant reassurance that their transaction was securely processed.
The initiative builds on the companies’ long-standing partnership. In 2019, Mastercard made a strategic investment as a cornerstone investor in Network International, followed by an additional commitment of $35 million over a five-year period towards developing innovative payment solutions for consumers to accelerate the adoption of cashless payments in the region and propel a world beyond cash. The new announcement represents a milestone moment in this partnership, introducing to the region a distinct layer of security that ultimately enhances the payment experience for shoppers.
“With a distinct sound, Mastercard’s iconic award-winning sonic brand will offer consumers the peace of mind that their payment was verified and completed securely. We have worked on building our sonic capabilities to engage with consumers in more meaningful and exciting ways and this partnership is yet another milestone in that journey. Together with Network International, we are committed to making digital payments in the UAE and across the region the most trusted way to pay,” said Girish Nanda, Country Manager, UAE & Oman, Mastercard.
Network’s cloud-based N-Genius TM payment platform has been developed in the UAE to global best practice standards to boost the region’s payment ecosystem. The acceptance platform delivers advanced performance, security and scalability across both online and in-store channels and responds to regional requirements such as multilingual and multi-currency, while enabling updates and new payment methods with no service disruptions. With its large, simple, intuitive touchscreen user interface and updated sleek design, the Android-based device offers an enriched experience to users.
With over 22,000 N-Genius TM terminals in the UAE, Network International will equip every new N-Genius terminal issued or replaced beyond 2020 with the sonic brand.
“Audio is becoming an increasingly powerful tool to engage with consumers as they navigate through a hyper-digital world. Through this initiative, we will be able to leverage Mastercard’s sonic technology to guarantee trust and empower consumers with an increased layer of security for their payments experiences. Starting off in the UAE, we aim to roll out this technology with Mastercard throughout the Middle East and Africa,” added Samer Soliman, Managing Director, Middle East – Network International.
-Ends-
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
