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| 03 January, 2018

Local app seeks to streamline medical industry in Lebanon

TrackMD enables users to customize their search in order to identify the right practitioner according to a set of criteria

Image used for illustrative purpose.
A Lebanese patient sits along a corridor in a hospital in the port city of Tyre (Soure), August 11, 2006.

Image used for illustrative purpose. A Lebanese patient sits along a corridor in a hospital in the port city of Tyre (Soure), August 11, 2006.

REUTERS/Zohra Bensemra
BEIRUT - As a nurse, Ibrahim Fakih knew that the spike in blood pressure his father was experiencing required swift medical attention. He frantically called the treating physician but hit the answering machine repeatedly. Telephone calls to practitioners recommended by acquaintances eventually led to an appointment, but only two weeks later.

“In Lebanon we suffer from a lack of [timely] access to the healthcare system,” Fakih said. More than a year later, he and his business partner Hussain Issa took inspiration from the experience and self-funded a project that intends to provide some fixes to the system.

TrackMD, a digital platform designed to connect patients and doctors, enables users to customize their search in order to identify the right practitioner according to a set of criteria, including the field of expertise, geographic location, availability and gender.

Appointments can be made online at the touch of a button, and a reminder is received by the user by SMS or email prior to the visit. Once the visit is over, doctors can access the patient’s digital medical record online and upload the results of check-ups and tests. At the same time, the patient is able to benefit from the personal medical record that can be shared with any number of doctors.

Fakih, who also has a background in health-care IT and who automatized the systems of a number of health organizations prior developing TrackMD, is persuaded that the platform will become mainstream. “The world is moving toward digitalization and it’s time for Lebanon to move ahead and be part of the global digital [revolution],” Fakih told The Daily Star at Beirut’s Berytech center, where the startup is located.

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Issa, the business development manager at TrackMD, also shares Fakih’s optimism. According to Issa, the platform can potentially be used worldwide provided doctors and patients register in the system. “It can work without even having to contact us directly, the application can just be downloaded, there [are no obstacles],” he said.

Similarly, Lebanese people living abroad can download the app and book their appointments in Lebanon online to avoid phone charges.

Less than two months since its launch, TrackMD already has some 4,500 users and 400 registered doctors. The practitioners’ index book, however, includes the numbers and addresses of all doctors registered with syndicates in Lebanon.

“A doctor can be listed for free or he can choose to register to access our services,” Issa explained.

By registering for a fee that ranges between $30 and $90 per month, practitioners can activate online bookings, digitize their patient’s medical record and retrieve that information at any time, on any device. Once a visit is completed, users can also share their experience with other users by leaving a review of the doctor.

For some practitioners, positive feedback and better connectivity constitute a much-needed opportunity to expand their business. “We want to find new clients,” dentist Faten Raad said when explaining why the medical center she works for chose to adopt TrackMD. “We hope we will have more bookings.”

Endocrinologist Youssef Rachidi also shares the same hope. “People don’t always [have a clear picture of who] the best doctors are,” Rachidi said, adding that he found that the bulk of work is concentrated in the hands of a few well-known practitioners. TrackMD, he said, will take a few years to fully reach its potential but it will eventually help doctors achieve more visibility in Lebanon’s bustling medical market.

What Rachidi also appreciated about the platform is the fact that TrackMD is offering its own messaging service. “I am not happy when a client calls me or messages me on Whatsapp,” Rachidi said bluntly, adding that he perceives this as an intrusion in his personal life.

TrackMD’s Issa said the feature was expressly requested by a number of doctors they interviewed when developing the system. “With Whatsapp, doctors cannot avoid patients because they appear online. [With TrackMD], patients cannot see if the doctor has seen the message or not,” he said.

Rachidi also noted that, at times, patients send him medical information on Whatsapp which he cannot save or put into context by reviewing the patient’s medical history. With TrackMD, however, he can save this information in their personal folder and review the medical history from his mobile device.

According to TrackMD’s funders, the platform can also be modified to include new features that fit its mission. Recently, the “blood module” was designed and installed in collaboration with the Lebanese Red Cross and other health providers.

“All users can request blood instantly by filling out a short form,” Issa explained. “TrackMD sends a push notification, so the request can reach a wider audience.”

Push notifications can be switched off, but users are still able to access the dedicated page and respond to one of the calls for blood whenever they are willing to.

“The blood module was the latest addition – it fits the humanitarian scope of [TrackMD],” Issa said. As the team works toward expanding its user base, the developers predict the platform will evolve and change, adapting itself to new needs as they arise.





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