Manama: Gulf Air, the national carrier of the Kingdom of Bahrain, recently revealed its business plans for 2019 and rolled out the recently launched boutique business model concept to its headquarter staff in an event held at the Crowne Plaza Hotel in Manama, Bahrain. As part of its ongoing commitment to strengthen its position as a national asset to the economic growth of the Kingdom, the airline arranged a big comprehensive town hall meeting to present its latest developments to all employees.
Gulf Air’s Chairman of Board of Directors Mr. Zayed R. Alzayani spoke to the airline’s employees and shared the company’s direction in 2019 and beyond along with members of the Gulf Air’s executive management that presented topic-specific plans and interacted with the employees during the event. With the new business model concept, Gulf Air aims to grow strategically in size and plan to expand into more boutique destinations in 2019 as well as continue moving forward in modernizing its fleet with an additional delivery of 2 Boeing 787-9 Dreamliner’s and 4 Airbus A320neos this year.
In line with its 5 year strategy to become the regional airline of choice, Gulf Air recently announced its new boutique business model which will reinforce its focus on enhancing their product and customer experience. Gulf Air aims to differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven, a reflection of a popular concept currently within the hospitality industry. This approach gives the airline a competitive advantage that will translate in its new fleet, Falcon Gold class offering, exclusive products, destinations in 2019 along with its presence in the new terminal at Bahrain International Airport due to open towards the end of the year.
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About Gulf Air
Gulf Air, the national carrier of the Kingdom of Bahrain, commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. Today, Gulf Air is a major international carrier serving 47 cities in 26 countries.
The airline operates double daily flights or more to 10 regional cities, in addition to select destinations in the Indian Subcontinent and Europe, from its hub at Bahrain International Airport. Gulf Air currently serves all its destinations with a combination of wide and narrow body fleet of 34 aircraft. The airline received 5 Boeing 787-9 Dreamliner’s and 1 Airbus A320neo aircraft in 2018. In 2019 the airline will further receive 2 Dreamliner’s and 4 A320neos in 2019. The modern fleet will herald a new era for Gulf Air as it continues to enhance its product and service offering. Renowned for its traditional Arabian hospitality, evidenced by the airline’s signature family and business friendly products, Gulf Air is committed to being an industry leader and developing products and services that reflect the evolving needs and aspirations of its passengers.
Gulf Air connects Bahrain to the world and, as such, is a key national infrastructure asset, serving as a powerful driver for the economy and supporting the Kingdom’s on-going economic growth. With its mobile app and Bahrain stopover programme, the airline promotes Bahrain as a tourist destination to the world.
Gulf Air has been the Title Sponsor of the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX ever since it made history as the first Formula 1 Grand Prix to be held in the Middle East in 2004. In addition, the airline has been Official Carrier of the biennial Bahrain International Airshow since it was first held in 2010.
For media enquiries, please contact:
Talal Ahmed Almahmood
Manager Corporate Communications
Gulf Air Tel: +973 17338192 / +973 39188390
Email: talal.almahmood@gulfair.com
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