Dubai, UAE: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has successfully participated in the 'Recycle. Reforest. Repeat.' campaign, launched by the Emirates Environmental Group (EEG), to contribute to the national objective of reducing the level of wasted paper consumed. This, in turn, helps combat wide spread desertification, with colleagues at the department achieving results above and beyond their target, responsible for recycling 280 kg of paper during the course of one month.

As an accredited UN organisation, Emirates Environmental Group (EEG) has collaborated with the United Nations Convention to Combat Desertification (UNCCD) in its efforts to restore degraded soils. The project has reinforced the need to preserve the environment by constructively engaging the community, challenging companies, academic institutions, families and individuals to a month-long mission “Recycle. Reforest. Repeat.” to collect as much wasted paper as possible to contribute to an overall campaign target.

Commenting on the programme, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism said: “Supporting initiatives such as 'Recycle. Reforest. Repeat’ is a key enabler to help transform Dubai into a more sustainable working environment. Encouraging effective resource management by reducing the amount of wasted paper is the first step in empowering employees towards more sustainable business practices and we were delighted to extend our support to the Emirates Environmental Group to help achieve this shared vision.”

“The Department of Tourism and Commerce Marketing joined the Emirates Environmental Group in global celebration of the World Day to Combat Desertification and Drought, submitting a noteworthy 280 kg of paper for recycling. The local efforts of the Department contributed to the mitigation of 32 metric tons of CO2 emissions, saving 140 trees, 54 MWh of energy and 26 m3 of landfill space, successfully tackling the critical global issue of land degradation,” said Mrs. Habiba Al Mar’ashi, Chairperson, Emirates Environmental Group.

The programme held between 18 June and 18 July opened by marking World Day to Combat Desertification (WDCD) on 17 June, with the overall campaign set to drive awareness amongst key audiences, as they work towards achieving their target. Emirates Environmental Group (EEG) will commend and award the winners of its “Recycle. Reforest. Repeat” programme against desertification.

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment. 

For further information, please contact:

Dubai Tourism

mediarelations@dubaitourism.ae 

[+971] 600 55 5559

[+971] 4 201 7631

© Press Release 2018

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