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Exclusive on ground activations by Twitter
Dubai, United Arab Emirates – More than 165 million movie-related Tweets were posted on Twitter in the year 2015 (source). Whether it’s the first day of filming or the red carpet premiere, Twitter has become the best way to follow the film industry and find out more about the movies people love.
The 13th edition of the Dubai International Film Festival (DIFF) kicks off next week, and this year, Twitter enables fans to get closer to the action than ever before through various on ground activations.
From the 7th till the 14th of December, DIFF will be hosting several activities on Twitter including:
● Periscope
○ The festival’s opening night will be a featured video on Periscope, Twitter’s video live streaming application, globally
○ Fans will be able to enjoy higher quality videos through Periscope Producer. Periscope Producer, a recent feature added to Periscope, will enable DIFF to air the events of the festival live from a professional camera onto both its Periscope and Twitter accounts @DubaiFilm
● Twitter Mirror
○ Celebrities participating at DIFF will be able to take selfies by tapping the mirror’s screen, and the image is then sent out to @DubaiFilm which can be viewed by fans from across the globe who would in turn be able to interact with the stars and share live comments
● Twitter Q&A
○ Celebrities will take part in Q&As on Twitter where fans can post questions from a specified hashtag to receive video responses
● Twitter Couch
Twitter will host an indoor area at the festival that will include the following activities:
○ Influencers will be doing live interviews with celebrities, and the content will be shared on @DubaiFilm
● OrcaVue (a technology that revolves video cameras in a 360 degree view)
○ As the first partner event to use the technology in the MENA region, OrcaVue will be used on the red carpet to take 360 degree videos of celebrities and moviegoers that will be posted on Twitter
Kinda Ibrahim, Director of Media Partnerships at Twitter MENA, commented: “We are proud to be taking part in such a prestigious film festival, and are excited to see people’s passion for the cinema roll out on Twitter. Our activations at this year’s DIFF are a way to bring the festival closer to film fans no matter their location around the world”.
Shivani Pandya, DIFF Managing Director, said: "Twitter is a great platform for movie fanatics across the globe to come together and share their passion for the cinema. We're excited to be partnering with Twitter, and look forward to experiencing the festival with our followers”.
Twitter is used by fans to follow movie stars, directors and critics, as it gives them timely access to the latest trailers, previews, news and updates as they happen. Whether it's the biggest Hollywood blockbusters or home-grown UAE creations, people can discover a world of movie-related conversations on Twitter in a snap.
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About Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.
For more information about Twitter in the Middle East & North Africa region, follow @TwitterMENA, @TwitterAdsMENA and @Da3m.
For media enquiries in the UAE, please contact:
Khalil Dagher
+971-52-4725-4598
Hill+Knowlton Strategies
Khalil.dagher@hkstrategies.com
© Press Release 2016
