DUBAI, 28th May, 2017 (WAM) -- The roads of Dubai are being decorated with giant alphabet letters representing the "Dubai Font" initiative, with its objective of encouraging reading, writing and self-expression, and serve as a reminder that characterises the core values of the city of Dubai, which are happiness, giving, respect, tolerance, modernity, smartness and living in harmony.

The initiative was launched in celebration of the recent unveiling of the "Dubai Font" by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, with the slogan, "Express You".

The letters are to be found on Sheikh Zayed Road, Sheikh Mohammed bin Rashid Boulevard, Dubai Mall and Kite Beach, among other key roads and main streets in Dubai, reflecting the unique design of the font and blending 23 different languages in harmony.

Assistant Secretary-General for the Executive Council and General Secretariat Affairs Sector of Dubai and Project Director of Dubai Font, Ahmad Al Mahri, said, "The Dubai Font is not only a digital medium for expression and reading, it is also a mean of communication combining the ancient and honourable past of the emirate to its modern present and the aspirations of its brilliant future." He added, "The Dubai Font, with the use of its different letters, will allow individuals from all over the world to express themselves and their opinions in their mother tongue, and we aim through this initiative to convey a message from our dear nation to the world. This is what we have materialised through Dubai Font, a gift from Dubai to the world."Al Mahri added, "The objective of this initiative is to set a digital footprint for the emirate in the midst of the rapid development of the digital world and various other fields. It is therefore necessary for us to contribute by offering new and innovative aspects to embrace technology and present it to individuals in a way that gives them pride and happiness, thus empowering them to express themselves fully."The Dubai Font is the first to be created by and named after a city, developed in collaboration with Microsoft in line with the UAEs vision to become a regional and global leader in innovation, and in support of the efforts to reinforce the role played by the emirate and setting its footprint in the digital world.

Copyright Emirates News Agency (WAM) 2017.