· Large appliances drive growth in the Gulf region, with washing machine sales in and cooling appliances like refrigerators and freezers growing by 20% each in the UAE

· Beko sees 32% growth internationally compared to last year.

Dubai, UAE – Beko, one of Europe’s leading home appliance manufacturers, has announced a 32 percent growth in Internationally sales during the first half of 2017.

The growth was driven predominantly by large appliances, with sales of washing machines and dishwashers growing by 20% in the United Arab Emirates, year over year. Cooling appliances, including Beko’s state of the art refrigerators and freezers also saw robust growth as the Beko brand continues to make inroads into the Middle East white goods market, with sales in this category also growing by 20%.

Earlier this year, the company announced plans to expand further into the Middle East region by increasing Beko’s product portfolio to cover all home appliances and promoting smart, green, cutting-edge technology home solutions. A report released by Euromonitor International last year revealed that the smart home appliance market is projected to grow significantly in this region in the coming years, as a result of technological advancements and the need for energy efficiency. In the UAE alone, 2.4 million units of consumer appliances were sold with sales expected to reach four million by 2019.

New innovations like Beko’s recently announced HomeWhiz technology are meeting this growing need by enabling consumers to use their smart devices to monitor, control and update home appliances remotely, for the ultimate seamless experience. Beko’s technologies include a number of smart functions that help consumers save energy costs, including activating appliances during off-peak hours and monitoring of energy and water consumption.

Commenting on Beko’s sales performance, Mete Kirkit, Regional Marketing Manager for Beko commented:

“Beko has been Europe’s fastest growing home appliance brand for the last 7 years. We have increased our market share in leading markets like France, Italy, Spain and Poland. Our objective is now to replicate that success in the Middle East markets and the first half results are an encouraging sign that we will achieve our goals.”

“The Beko brand promise is to be the ‘partner of the everyday’, and our products champion that promise by developing products and technology that fits seamlessly into family life. Our products and innovative technology not only provide good value, but help busy households manage domestic tasks efficiently, creating more time to spend with family.”

About Beko:
Beko is the international home appliance brand of Arçelik Group and a Global Premium Partner of FC Barcelona. It offers product lines that include major appliances, air conditioners and small appliances. Beko is the leading freestanding home appliances brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market between 2000-2016. With its leading position, Beko is building on its success in the European market by offering leading home appliances to customers across the Middle East and North Africa.

© Press Release 2017