|11 March, 2020

The Abu Dhabi Government launches the "Digital Month" initiative to enhance customer access to innovative services and solutions

Under the slogan #TimeForYou and to complement the efforts made to advance digital transformation in the emirate

Abu Dhabi, UAE : The Abu Dhabi Government launched the "Digital Month" initiative that reflects the ambitious vision of the UAE’s leadership to use Information Technology to serve the community and advance government services. This initiative comes within the efforts exerted by the various government entities in Abu Dhabi to enhance customer experience through innovative digital services and solutions. Government entities today provide more than 1,000 government services across various digital channels, which amounts to more than 8 million transactions that were digitally completed during the past year. Digital transformation provides added value at different levels, as it saves more than 300,000 days of work and 16 million customer visits for government employees.

As part of this month, the Abu Dhabi Government invites the public to make the most of digital services and contribute to the continuous development of these platforms. Using these services and sharing feedback through digital channels serves to enrich customer experience.

His Excellency Ali Al Ketbi, Chairman of the Department of Government Support - Abu Dhabi said, “The Digital Month initiative is a continuation of the efforts made by Abu Dhabi’s government entities throughout the years to enhance the digital future in the emirate.”

H.E. explained that this initiative is an ideal opportunity to highlight the level government entities in Abu Dhabi have reached in digital transformation while keeping pace with future requirements.

"In 2020, many digital initiatives will be completed, which will be launched and implemented under the umbrella of the" Digital Month” initiative, through which a new concept will be explored to provide government services to enhance customer experience, by employing modern and connected technologies such as, the Internet of Things (IoT), artificial intelligence and blockchain technology," H.E. added.

H.E. stressed that all government entities in Abu Dhabi have been working together for months to place the latest and greatest digital customer experiences in the hands of customers, effortlessly. H.E. also pointed out that the "Digital Month" initiative is calling upon everyone to work together to make Abu Dhabi a better place to live and invest in.

H.E. said that the main goal of Abu Dhabi Government’s creation of advanced digital for its residents, is to promote economic and social development and raise the level of efficiency of government services provided to all citizens and residents in Abu Dhabi.

Digital Month

The "Digital Month" initiative is a unique undertaking to highlight the benefits of online services as compared to traditional visits to government offices.

The initiative, under the slogan #TimeForYou aims to emphasise the role that digital solutions and services play in providing more time for members of society, allowing them to focus more on positive aspects in their everyday lives.

The objectives of the initiative revolve around informing the public of the multiple benefits that each member of society will gain through digital services. Instead of spending time visiting government entities, everyone in Abu Dhabi has a highly viable and convenient alternative already in place in the palm of their hands or on the desk in their study. In the form of mobile apps and secure websites offered by a multitude of government departments, the average Abu Dhabi resident can already take advantage of such convenient time-saving options.

This new initiative emphasizes the role that an inclusive and accessible government can play in boosting convenience, allowing consumers to save time and focus on things that matter most to them. The initiative also reviews the proactive steps taken by the Abu Dhabi Government to enhance the digital services system aimed at enhancing the quality of life for all members of society in the emirate.

The Abu Dhabi Government Services ecosystem "TAMM" is an example of the efforts made by the Abu Dhabi Government to advance the digital transformation in Abu Dhabi. "TAMM", through cooperation with all government entities in Abu Dhabi, harnesses the latest technologies and digital solutions to provide a smooth service experiences for customers. “TAMM” provides all Abu Dhabi residents with high quality and efficient government services through an integrated and safe digital platform.

This initiative reflects the government entities’ commitment and support to amplify the core convenience message of leveraging digital inclusivity to support Abu Dhabi Plan and Vision 2030. By creating awareness, highlighting the benefits of digital government services and educating communities about using the Abu Dhabi digital ecosystem from the comfort of their homes, we can all help achieve the Vision.


About TAMM

TAMM provides its customers with a comprehensive range of government services through one point of access at any time and place. A first-of-its-kind in the region, TAMM aims to achieve service excellence across Abu Dhabi government by moving the service delivery model towards a customer-focused approach. The initiative works towards enriching the public’s experience by employing innovative technologies transforming them into easy-to-use tools. The platform is managed by the Abu Dhabi Digital Authority (ADDA) and aims to consolidate Abu Dhabi government services into a more efficient and easier-to-navigate experience that provides end-to-end journeys on one platform.

© Press Release 2020

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