Committed to supporting entrepreneurial business innovation, the Sharjah Entrepreneurship Centre (Sheraa) has officially activated its Seed program for early-stage start-ups, with proven traction, and will be awarding a total grant pool of up to $300,000 to help turn their ideas into a significant and sustainable model.
The intensive program offers start-ups a customized action plan with everything they need to hit the next milestone on their journey, as well as, a designated business and leadership coach to support and guide with the execution of the devised plan.
Entrepreneurs will be trained to create and activate their product-market fit roadmap (PMF Roadmap), revise and activate market strategy, implement a “post-traction pre-PMF” product iteration, run their post-traction product launch campaign, and activate their investor relations and seed fundraising strategy. In addition, Sheraa will also connect the startups with investment partners.
The program has welcomed emerging and established entrepreneurs, based both within and outside the UAE, looking to gain access to the UAE/ MENA region.
For more information, please visit https://sheraa.ae/seed/.
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About Sheraa (Sharjah Entrepreneurship Center):
Launched in January 2016, Sheraa (Sharjah Entrepreneurship Center) is a platform that supports entrepreneurs. From strategically transforming ideas into reality, to effectively nurturing established businesses, to promoting networking opportunities with investors and stakeholders - it cultivates change-makers and builds a thriving entrepreneurship ecosystem.
Sheraa – ‘Sail’ in Arabic - runs four different programs that are tailored to every stage of the entrepreneurial journey : Idea Lab, Pre-seed, Seed, and Series A.
Idea Lab breaks down an entrepreneurs business model, and ensures proof of concept. Pre-seed, consists of customized deep-dive sessions and interactive workshops on topics such as project management, rapid prototype testing, financials, pitch rehearsals, as well as personal and team strength training. The Seed program addresses a startups key milestones in the journey of growth, focusing on marketing channels and enhanced customer experience. Lastly, Series A is an in-depth program, helping advanced startups refine their strategy, internal processes, and external customer experience to ready them for the next stage of growth.
Sheraa, a non-profit government organization, is headquartered at the American University of Sharjah and hosts a thriving community of ambitious entrepreneurs. The second Sheraa hub, launched in September 2018, is located at the University of Sharjah.
Since its’ inception, Sheraa has successfully built a community of over 7,000 entrepreneurs and ecosystem players. Validated 300+ ideas through the Idea Lab, and graduated over 70 start-ups from the programs. In addition, Sheraa start-ups have generated over $19 million in revenue and raised over $14 million in investment.
For more information, please visit - https://sheraa.ae/
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Momina Chaudhry
Spread Communications
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