Sage announces Redington as official distribution partner for GCC region

Partnership focuses on mid-market segment for Sage's cloud-powered software solutions for accounting, payments, payroll and more


Dubai-UAE:– Sage (FTSE: SGE), the market leader in cloud business management solutions, has signed a distribution partnership in the Middle East region with Redington, an end-to-end supply chain technology solutions provider, to deliver Sage’s mid-market products and services as an Authorised Sage Distributor.

The partnership agreement enables Sage to expand its presence in the Middle East, simplify and improve operational processes, and reach new markets and new customers. Redington was considered to be in the best position to support the long term growth strategy of Sage in the Middle East. The agreement covers the UAE, Bahrain, Oman, Kuwait, Saudi Arabia and Jordan.

Pieter Bensch, EVP for Africa and Middle East, Sage, said: “Businesses in the Middle East have long recognised the need to move from legacy business software systems to smarter cloud-based business solutions that are both affordable and fit for purpose. By partnering with Redington, we have the opportunity to expand Sage’s footprint across the region, work with their extensive partner network to reach new customers and embed Sage values across the ecosystem. We will refocus existing efforts on the UAE and KSA and expand to new markets, including Bahrain, Oman, Kuwait, Jordan. We look forward to also growing our independent software vendor network and provide companies in the GCC with more tailored and vertical-specific solutions.”

As an Authorised Sage Distributor, Redington will act as an intermediary between, channel partners, resellers and system integrators. The agreement grants Redington the official distribution rights for Sage 300, Sage 300 People, Sage CRM, Sage X3 and Sage 200, all of which are award-winning cloud-powered software solutions for accounting, payments, payroll and more that cater to medium-sized enterprises.

“Strategic synergies are a vital tool for organisations to move forward while leveraging each other’s expertise, networks and knowledge. This mutually beneficial partnership with Sage opens new opportunities for us to help businesses in the Middle East face challenges and stay competitive through utilising technology to drive efficiencies,” said Sayantan Dev, Senior Vice President - IT Value Distribution at Redington, which has an extensive portfolio of 220 international brands in the IT and mobility sectors across more than 30 emerging markets.

Investments in digitalisation initiatives in the region are on the rise, with Middle East companies pushing the envelope for technology adoption. According to technology intelligence firm Gartner, collective IT spending in the Middle East and North Africa region is projected to reach US$160 billion (AED661 billion) in 2019, up 1.8 per cent from 2018, with software and IT services to exhibit the strongest growth.


Sage media contact:
Layla Hajjaj 
00971 52 671 9324 

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About Sage

Sage is the global market leader for technology that helps small and medium businesses perform at their best. Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support, with our partners, to manage finances, operations, and people. We believe in doing everything we can to help people be the best they can be, so the combined efforts of 13,000 Sage colleagues working with businesses and communities make a real difference to the world.

Sage. Perform at your Best.

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Redington media contact:
Akshat Gaur

About Redington

Redington Value is the Value Added Distribution division of Redington Gulf, the largest distributor of IT products in the Middle East and Africa. Established in 2006, Redington Value has been growing exponentially on its offering of products and solutions addressing IT requirements across the entire Middle East, Egypt, and parts of Africa.

Redington Value’s product and solution offerings span across technology domains of Compute, Storage, Network, Software, Security, Virtualisation, High Availability, Business Continuity, Cloud and the Voice and Unified Communications.

The business model is purely channel oriented and empowering channel partners with technology through trainings, and joint engagement is at the core.


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