Redbox Digital delivers scalable, robust omnichannel capability for Saudi's largest pharmacy retail chain, Nahdi

Nahdi sees a boost in traffic and conversions following launch

  

Jeddah:  Redbox Digital has delivered Saudi’s biggest pharmacy retail chain, Nahdi, a complete omnichannel commerce experience for its customers through retail stores and digital channels, across 143 cities.  In its first week following the launch, the pharmacy retail chain saw the highest ever traffic to its site, the best conversion rates and the best average basket size value.

The new omnichannel experience is built on Magento Commerce Cloud and Magento Order Management and integrates with Nahdi’s existing back-office Oracle systems. 

“The project was delivered on time by Redbox, which is an amazing achievement given the size and complex nature of the implementation. There were so many elements to consider from mobile application and single sign-on to loyalty programs and single customer view. 

“Being able to bring all these together required knowledge, skill, understanding of the wider eco-system and more importantly teamwork - expressing the real partnership between the two parties,” said Pawel Dabrowski, Nahdi’s head of omnichannel.

Now, Nahdi has a platform that fulfils its omnichannel requirements both technically and strategically, as well as future-proofs its business.

“Redbox has proved to be the premier Magento implementation partner.  They have a long history in the region and an excellent reputation for delivering high-performing omnichannel solutions on Magento. 

"There were challenges along the way – as with any large-scale implementation, but Redbox’s technical understanding, flexibility and ability to swiftly solve complex issues, was behind the project’s huge success,” added Dabrowski. 

Magento Commerce Cloud provides Nahdi with a secure, flexible and scalable commerce foundation, while Magento Order Management allows the pharmacy retail chain to better manage its order information across its sales channels – web, mobile, stores and warehouse – giving Nahdi real-time visibility of its inventory.    

“Nearly 95 per cent of all online traffic comes from mobile so every consumer interaction is developed with mobile at its centre. Our omnichannel goal was simple: to design a cohesive, personalised user experience for customers at every touchpoint. 

“Now with Magento Order Management, we can operate through a convenient fulfilment service: ship-from-store, ship-from-warehouse and click & collect. 

“We can also extend our assortment and provide a better delivery experience for Nahdi’s guests,” concluded Dabrowski.  

-Ends-

About Nahdi
With its headquarters in Jeddah, Nahdi Medical Company is a leading chain of Saudi retail pharmacy. It manages and operates a nationwide network in 143 cities and towns across the Kingdom, which makes it one of the most prevalent and the fastest growing companies in the region. As per our company’s firm belief in being a “community pharmacy”, Nahdi Medical Company doesn’t solely serve the community by its products, but it also educates the society through various health awareness programs and prevention campaigns. The company uses its extensive local knowledge and network to invest in the development of the Saudi community.

About Redbox Digital
Redbox Digital is the No.1 digital commerce and creative consultancy in the GCC.  

We deliver digital commerce experiences exclusively on Magento and have gained Magento Global Elite partner status, representing the best of the best. 

Over the years, we have built a reputation for delivering high-performing commerce experiences for the region’s best brands and groups including Nahdi Medical, Sephora, Nespresso, Alshaya, The Body Shop, Abul Latif Jameel, Abdul Samad Al Qurashi and Al Tayer - amongst others.  

The company supports clients across the globe with operations in MENA, Europe, USA, Australasia and Southern Africa.

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases