Pixel Artworks appoints new MD in Middle East

Apthorpe will continue to expand the range of work across the region, with specific focus on Saudi Arabia and Qatar

Alex Apthorpe

Alex Apthorpe

 Dubai, UAE – Immersive experience company Pixel Artworks has appointed Alex Apthorpe as Managing Director for its Middle East headquarters, based in Dubai, following growth in the region. The appointment is effective immediately.

Following the launch of the company’s office and state-of-the-art immersive showroom located in D3, Dubai’s Design District, Apthorpe will continue to expand the range of work across the region, with specific focus on Saudi Arabia and Qatar. He will oversee work for clients including Expo 2020. 

Apthorpe has over 20 years of experience in the areas of brand experience, film, live events, conferences, exhibitions, theatre and event technology for sectors including Automotive, Telecoms, FMCG, and Finance sectors in the Middle East, Africa and Europe. During his career, he set up the Middle East office for Jack Morton Worldwide, the leading global brand experience agency, and held roles at Edelman Middle East and DesignLab Experience.

Apthorpe will lead Pixel Artwork’s Middle Eastern client services and business development teams and play a key role in the design and delivery of all projects. He will be supported by the team in Dubai, alongside the company’s creative studio in London, to continue designing and delivering world first, magical and measurable experiences.

Tom Burch, Founder and Managing Director, Pixel Artworks said, “Alex has an incredible wealth of experience and knowledge in the brand space in the Middle East which will be instrumental to our continued growth. The Middle East is such an innovative space for immersive technology right now – it’s the perfect time for Alex to join.”  

Alex Apthorpe said, “Pixel Artworks are disruptors in their field, merging stellar creativity, insights and the latest cutting-edge technology. Brands are perpetually looking for unique ways to engage with their audiences, blurring the boundaries across immersive and digital, and Pixel Artworks achieves this perfectly. I have no doubt that as the region - and world - welcomes back IRL experiences, we will see some great opportunities for us to do our best work and grow the business across the Middle East.”


About Pixel Artworks:

Established in 2005, Pixel Artworks have pioneered the use of light & pixel technology to develop magical & measurable shared experiences for the world’s largest retailers, brands and entertainment venues. Their epic, immersive artworks offer the unique opportunity for physical and digital interaction together - creating unforgettable memories and building hugely valuable, long-lasting emotional connections with people. https://www.pixelartworks.com/ 

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