|18 October, 2019

Pirelli brings signature 'Tyre hotel' to the UAE

Facility at P ZERO™ World Dubai allows drivers to store premium tyres in secure storage unit to optimize performance and longevity

Pirelli brings signature 'Tyre hotel' to the UAE

Dubai, UAE: Pirelli, the world-leading tyre manufacturer and a global symbol of Italian industrial excellence, has introduced its innovative Pirelli Tyre Hotel to the UAE, a tailored facility where drivers can store their premium tyres to optimize performance.

The temperature-controlled facility at Pirelli’s P ZERO™ World in Dubai is fitted with custom-designed racks designed to enhance health and longevity of tyres. The much-vaunted Tyre Hotel concept was first introduced by Pirelli at its Tyre Performance Centre in Burton-on-Trent, England.

With the new motorsport and track day season now in action, the hotel’s location on Hessa Street in Dubai makes for an ideal pit-stop for enthusiasts heading to nearby Dubai Autodrome. Drivers can call into P ZERO™ World, change tyres for their track session before returning them to the hotel.

Vintage car owners can also check their tyres into the hotel, which is complimentary for Pirelli customers, to guard against flat spots, a common condition in cars that are parked for long periods. Furthermore, with the off-road season picking up pace, the hotel caters to off-road enthusiasts.

The Tyre Hotel is the latest example of Pirelli driving service excellence in the region. Alberico Avogadro, Managing Director Pirelli Middle East, said: “The Tyre Hotel is a novel concept tailored to meet the needs of our loyal customers and drivers who want to optimize the performance, whether on the track or the road.”

“We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tyres. Our team of specialists at P Zero™ World Dubai take care of everything, which allows drivers to pull in for a pit-stop, change their tyres and go.”

The Tyre Hotel is just one of the many features at P Zero™ World Dubai, one of only four such stores in the world, after Munich, Monte Carlo and Los Angeles. It is only outlet in the UAE where motorists can access the entire range of Pirelli tyres. Spread over 600 sqm it offers laser-guided wheel alignment tools and automated tyre mounting equipment.


Pirelli Press Office
Tel. +39 02 6442 4270 –

About Pirelli:

Founded in Milan in 1872, Pirelli has become one of the world's largest tyre manufacturers in its 144 year history, with a focus in the high end range. Through its commitment to R&D, its products are synonymous with Italian excellence in the world, where Pirelli counts 20 tire factories - including the US plant of Rome, Georgia - and a commercial presence in 160 countries. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marque championships around the world.

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