|13 January, 2019

PINZA opens its first dine-in venue at Onethird in dar wasl Mall

With indoor and al fresco dining options, the new outlet serves unique Pinzas, seasonal Pinzas and salads in addition to vegan options

PINZA opens its first dine-in venue at Onethird in dar wasl Mall

Dubai: PINZA, the modern ‘pinzeria’ that delivers the lightest, crunchiest, tastiest and healthiest hand-kneaded crust in Dubai, has marked the opening of its first dine-in venue at Onethird in dar wasl Mall, Jumeirah. Offering indoor and outdoor dining experiences, the new trendy outlet serves unique Pinzas, seasonal Pinzas as well as a range of salads in addition to vegan options for the discerning customers.

Tamer Elkhayat, Managing Director and Co-Founder of PINZA, said: “It has been an amazing journey for PINZA as we not only introduced a new concept that meets the aspirations of our customers but also walked into their hearts through our signature recipe and perfect size to appetite to price ratio. Our journey has been enriched by the feedback of our customers; we listen to them and evolve based on their preferences. The opening of the new dine-in venue follows significant demand from our customers, who love PINZA for our authenticity and genuine concern for their wellness.”

Faisal Yabroudi, Head of Operations and Co-Founder of PINZA, said: “When we launched PINZA in 2015, we had a delivery-only concept but has since then opened two outlets every year. With eight outlets today, we decided that it was time to offer a dine-in experience that our customers will cherish. Today, with over 100 people on our team and eight locations worldwide, including in London through a partnership with Deliveroo, we see the opening of our first dine-in PINZA as a great step in our ambitious growth journey.”

Mansour Bakheet, Founder of Onethird, said: “Endorsing homegrown talents is at the heart of who we are, and PINZA is one great success story whose unique concept has grown within the context of the city of Dubai and out to an international market. We are happy to host PINZA’s first retail experience within Onethird and are excited to have it as part of our ecosystem and community.”

PINZA stands out for its signature recipe that offers a healthy alternative to traditional pizza. With its dough as its unique value proposition, PINZA’s recipe and multi-step production process was

developed over a period of five years. The special formula incorporates four types of specially selected flour and fibre which involves a 24-hour plus fermentation process, a pre-baking stage and hand-kneading. The PINZA recipe also has significantly higher water content than traditional pizzas, with a ratio of 80% water to 20% flour. Minimising yeast, gluten and calorie content while upping the flavour, crunch and freshness to produce the definitive naturally vegan dough base, PINZA assures excellent value for money backed by consistent innovation to offer new flavours.

Nominated by Time Out UK for the Best Pizza and named ‘Best Pizza in Dubai’ by Zomato, based on customer preference as well as the Best Pizza Delivery Company at the Business MEA Awards 2018, PINZA is already the highest rated pizza company on Deliveroo in the UK.  As PINZA expands, it will continue to share positive values, offer consistent quality, and provide honest, attentive customer service wherever it goes.

Onethird is a collaborative real estate model that democratises shared urban spaces for talents. The focus is to provide the best of homegrown crafted food concepts under one roof, rotating experiences and cuisines to inspire the visitors by highlighting honesty and talent empowerment.

-Ends-

PINZA is the modern ‘pinzeria’ that delivers the lightest, crunchiest, tastiest and healthiest hand-kneaded crust in the world thanks to its unique signature recipe and multi-step production process. The winning formula minimises the yeast, gluten and calorie content while upping the flavour, crunch and freshness to deliver the modern, health-conscious foodie's answer to traditional pizza. PINZA’s definitive dough bases are naturally vegan and can be combined with a delicious array of toppings that are carefully sourced from across the world.

 While remaining true to its Dubai roots, PINZA is expanding internationally to take on the world and become the number one choice in the global food delivery space. The ambitious growth of PINZA is underpinned by its award-winning product, which was named ‘Best Pizza in Dubai’ by Zomato based on customer preference and ‘Most Researched Pizza on Google’ at the Business ME Awards. PINZA is driven by its dedicated founders — Tamer Elkhayat and Faisal Yabroudi — whose hands-on, 24/7 management style is based on their unrelenting obsession with quality and honesty. Wherever it goes, PINZA aims to share positive values, offer consistent quality, and provide honest, attentive customer service.

© Press Release 2019

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