|17 April, 2019

Over 350 senior Data Analytics experts convene at The Smart Data Summit

Organizations are undergoing a digital transformation

Walid Mehanna, Head - Data Analytics, Mercedes-Benz Cars, Daimler AG delivering the keynote presentation

Walid Mehanna, Head - Data & Analytics, Mercedes-Benz Cars, Daimler AG delivering the keynote presentation

Dubai, United Arab Emirates: The sixth edition of the Smart Data Summit, held with the support of the Dubai Blockchain Center as the Official Supporting Partner successfully concluded yesterday. Dr. Marwan Alzarouni, Chief Executive Officer, Dubai Blockchain Center along with H.E. Mohammad Hassan, Executive Director - National Statistics and Data Sector, Federal Competitiveness & Statistics Authority and other dignitaries inaugurated the conference.

H.E. Mohammad Hassan delivered the welcome address where he highlighted how organizations are undergoing a digital transformation, with an emphasis on businesses transforming from a product-centric to services-centric model.

Across two days, over 50 industry experts delivered presentations and participated in panel discussions to an audience of over 350 senior data analytics, BI, IT, and marketing professionals from the GCC region.


During his presentation, Walid Mehanna, Head - Data & Analytics, Mercedes-Benz Cars, Daimler AG spoke of how data & analytics deliver value, right from analysis to optimization. Dr. Hichem Maya, Head of Industries Digital Transformation - EMEA, SAP’s presentation on the opportunity behind data-driven new business models laid emphasis on the importance of using technologies such as advanced analytics, AI, machine learning, and blockchain to enable innovative business models and achieve a competitive edge. Dr. Marwan Alzarouni, Chief Executive Officer, Dubai Blockchain Center presented on smart data in the age of blockchain.

Across both days, industry heads from Alteryx, NetApp, Dataiku, GraphAware, Zoho, ASG Technologies, and Gemini Data delivered presentations while experts from Protiviti, MongoDB, Artefact and ThinkBumblebee Analytics participated in panel discussions on predictive or prescriptive analytics transforming the retail industry,  power of personalization, use of a data strategy and predictive analytics driving the e-commerce market.

Tony Evans, Marketing Science Director - Middle East and Africa and Gaming, Facebook opened the second day of the conference with a presentation on using data to make smarter marketing decisions. He highlighted how consumer behaviour is changing fast, and marketers are catching up quickly, with radio taking 38 years to reach 50 million people. TV taking 13 years to do the same, while mobile taking only 10 years to reach 2 billion people. He emphasized upon the measurement metrics that matter and how measurement should focus on the real impact on your business KPIs.

During her session, Maha Muraish, VP – Data Monetization and Digital Channels, Etisalat laid emphasis on putting data at the center of one’s strategy, stating data creation will explode in 2025 to reach 163Zetabyte. Highlighting further on taking a data-driven approach, she shared the key points critical to achieving a data driven culture, namely visibility, authority, consistency, quality and unity. She ended the presentation with a video that indicated real time population density during New Year’s Eve and how RTA Dubai ensured successful transport measures relying on data provided from Etisalat’s towers.

The event was well received by speakers, sponsors and delegates alike, with the team at Gemini Data stating they have been extremely impressed with the attendee turnout and speaker caliber.

The event in its sixth year had the support of more than 25 leading solution providers, including SAP, Alteryx, Netapp, Dataiku, GraphAware, Zoho Corporation, ASG Technologies, Gemini Data, Protiviti, MongoDB, Artefact, ThinkBumbleebee Analytics, and Cloudera, to name a few

More information on the Smart Data Summit is now available at


About Expotrade 

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 15 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

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Contact information
Lakshmi Ramarajan
Expotrade Middle East FZ-LLC
Tel: +9714-4542135

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