PHOTO
Jeddah, Kingdom of Saudi Arabia - NADEC (The National Agricultural Development Company) of Saudi Arabia, which prides itself in producing 100% fresh milk, showcased this equity to the world by setting a new Guinness World Record in KSA.
The world record was for the World’s Largest Drink Carton Number and was set in Al-Andalus Mall on Monday. Nadec formed a breathtaking and massive “100”, using its signature UHT milk cartons. The number 100 represents the brand’s promise of delivering 100% fresh milk.
The required number to set the world record was 5000 products, and Nadec comfortably beat the world record by using 6550 milk cartons to achieve the world record for the World’s Largest Drink Carton Number. The certificate was presented by the Guinness World Record’s official adjudicator, Ms. Seyda Subasci Gemici to Mr. Khalid Farid Mansour, General Manager Sales MENA, Mr. Atif Maqbool, Director Trade Marketing and Shopper Activation KSA & GCC and Mr. Falah Al-Enizi General Manager West, officially confirming the record.
To conform with the Guinness guidelines, the Largest Drink Carton Number, had to have over 5000 products, with no gaps in between each product. The event was attended by Nadec and Panda executives, as well as by Guinness World Record officials.
After the record was broken, the UHT packs were distributed among the visitors of Al-Andalus mall.
Nadec under the strong leadership of its CEO, Mr. Abdulaziz Mohammad Al-Babtain, continues to deliver the promise of best quality at great affordable prices to its consumers across KSA and the wider GCC.
-Ends-
About NADEC:
The National Agricultural Development Company (NADEC) is one of the largest agricultural and food-processing share stock companies in the Middle East and North Africa. Established in 1981 by royal decree, it is a joint stock public company – 20% owned by the Government, with the rest publicly traded on the Saudi Stock Exchange. It is one of the very few and largest vertically integrated dairy businesses in the world. NADEC provides the tastiest, finest and healthiest nutritional products through two key businesses – NADEC Foods for consumer products and NADEC Agriculture for agricultural produce. For further information, please visit https://www.nadec.com.sa/
For further information (not to be published), please contact:
Moustafa Mahdi
Strategic PR & Communications Consultant
MasterMind Business Consultancy FZ-LLC - PR & Communications
Mobile: +971 (50) 653 9443
E-mail: moustafa@mmcdubai.com
www.mastermindprdubai.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
