KUWAIT CITY, Kuwait /PRNewswire/ --Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, today announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs.

The company's new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and materials that focus on e-commerce growth and digital advertising. The courses and materials will be available on multiple platforms, including YouTube, Instagram, Snapchat and podcasts, in addition to its native platform, 'OptimizeApp', available on the App Store and Google Play Store.

CEO and Founder of OptimizeApp, Bader Alkazemi, said: "It's challenging for local businesses, especially those in the MENA region, to find locally relevant and accessible expertise to leverage the power of digital and social media marketing. We believe adding Panda Media's unique and locally-relevant content-creation model and capabilities to our existing offering creates a solution that overcomes this challenge and enables businesses to grow faster and retain that knowledge within their markets. We welcome Panda Media to our family and look forward to our people working together as one team to help local entrepreneurs realize their dreams."

As a result of the acquisition, Panda Media will now operate entirely under the OptimizeApp name. OptimizeApp has retained Panda Media's existing team and services, while its founder, Eid Almujaibel, will now serve as OptimizeApp's new Co-Founder and Chief Marketing Officer.

Newly-appointed CMO and Co-Founder of OptimizeApp, Eid Almujaibel, said: "We're very excited about the potential growth of digital marketing in the region and we found the right partner in OptimizeApp. Making our courses accessible to everyone has been the cornerstone of Panda Media's growth strategy since inception, and our acquisition by OptimizeApp accomplishes just that. With a similar target audience and an overlapping user base, joining forces seemed like a natural fit. We are confident that our move under the OptimizeApp umbrella will add value to our users and strengthen the digital landscape in the Gulf and the wider region."

Optimize Advertising & Marketing Company WLL (OptimizeApp) is a platform that enables brands and entrepreneurs to intuitively launch, manage and track all their social media campaigns in one place without requiring technical know-how. The company is headquartered in Kuwait and currently serves customers across six markets: Kuwait, UAE, KSA, Bahrain, Qatar and Oman.

OptimizeApp is available to download for free on the App Store for iOS and Google Play for Android. For more information please visit www.optimizeapp.com

-Ends-

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.