KIB ramps up its support for impactful awareness campaigns

Kuwait: Kuwait International Bank (KIB) once again reaffirmed its ongoing support and participation in the financial awareness campaign, Diraya, which is being run by the Central Bank of Kuwait (CBK) in collaboration with Kuwait Banking Association (KBA) and local banks throughout 2021. The Bank’s participation in the campaign comes as part of its ongoing efforts to actively engage with the public on matters of financial literacy, as KIB continuously strives to educate and raise awareness about key financial topics, solutions and services.

It serves to note that this campaign seeks to shed light on a number of important topics in the realm of financial literacy and education, mainly via the social media channels of CBK, KBA and the participating banks – as well as all designated digital platforms for the campaign. These topics include: defining the role of banks as a financial intermediary; the importance of saving, investment and the products provided by banks in this field; awareness of customer rights when obtaining personal finance - whether consumer or housing finance; services for people with disabilities; as well as the mechanisms for complaints; in addition to understanding the various card options being provided by banks; as well as the most important steps to be followed to avoid exposure to frauds, awareness of the dangers of "leveraging loans", high-risk investments and much more.

On his part, Nawaf Najia, Executive Manager of the Corporate Communications Unit at KIB, said: “We at KIB are always keen on participating in campaigns and community initiatives that help us engage directly with our customers and the general public, in order to drive forward our social responsibility message of promoting positive change in society through financial literacy. Our support for such initiatives stems from our strong belief in the importance of raising awareness amongst the public of key financial services and solutions that can cater to their financial needs, as well as our keen interest in educating people about protecting their financial interests and knowing their financial rights.”

Najia further noted that, through its participation in this campaign, KIB is focusing on providing tips and advice to clients through its various media outlets and social media platforms. Among the topics the Bank has spoken about recently is how customers can protect their banking data from cybercrime, fraud and electronic fraud. Moreover, KIB has focused on introducing customers to the various products and solution is has to offer, such as credit cards that meet their financial needs in a practical and safe way without the need to carry large amounts of cash, as well as sharia-complaint financing solutions, which help them achieve their goals and facilitate their purchasing needs with the added benefit of flexible monthly payments.

Concluding his statement, Najia lauded the positive impact of the Diraya campaign so far, given that it is a national-scale financial awareness and financial literacy initiatives that seeks to educate as many people in society as possible. He also praised the active participation of all local banks, which underscores how the banking sector as a whole is invested in safeguarding the best interest of its customers, by protecting their financial rights and educating them about financial matters. According to Najia, this will serve to boost consumer trust in financial institutions and promote financial stability nation-wide.

For more information on KIB’s awareness services and financial services, customers can visit the Bank’s website (www.kib.com.kw), call the Bank’s content center (1866866), or follow the Bank’s social media accounts @KIBpage.

About KIB

Kuwait International Bank (KIB) is a bank that operates according to the Islamic Shari’ah, based in the State of Kuwait. Incorporated in 1973, and originally known as Kuwait Real Estate Bank, KIB made the transition to its current Islamic operating model in 2007. In 2018, KIB embarked on a new phase of its journey full of innovation and development. As part of its new strategic direction, the Bank focuses on offering a next-level customer experience under the slogan: “Bank for Life”. 

Through a network of branches spread across the State of Kuwait, KIB offers a broad range of banking products and services, as well as innovative digital banking solutions in line with international best standards. As part of its duty towards the community, the Bank also encompasses a leading social responsibility program that aims at positively impacting all members of the community through a wide range of impactful initiatives and activities.

Today, KIB has taken concrete steps in implementing its new strategic objectives. The Bank has cemented its role as a key player in the local banking industry and has continued to maintain its strong financial performance; enabling it to be globally recognized for its strong credit rating and financial position.

© Press Release 2021