Investcorp acquires leading SaaS based e-commerce solutions provider, Unilog

Investcorp's capital backing is expected to support further platform innovation and customer acquisition

Investcorp acquires leading SaaS based e-commerce solutions provider, Unilog

Bahrain – Investcorp, a leading global provider and manager of alternative investment products, today announced that it has entered into an agreement to acquire Unilog, a leading Software as a Service (SaaS) based e-commerce solutions provider to small and medium businesses based in the United States. Investcorp’s capital backing is expected to support further platform innovation and customer acquisition. Terms of the transaction were not disclosed.

Unilog is a global technology company that delivers powerful, affordable e-commerce solutions and product data enrichment services for the B2B marketplace. It is headquartered in greater Philadelphia, Pennsylvania and has international headquarters in Bangalore, India. Unilog’s cloud-based commerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel.

Unilog currently serves more than 350 small and medium enterprises in the approximate US $10 billion market for providing software solution services to distribution & retail businesses operating in the US. Led by CEO Suchit Bachalli, Unilog’s SaaS business has grown its revenues 3x since FY2018.

Gaurav Sharma, Head of Private Equity, Investcorp India said, “Unilog presents an attractive opportunity, as it operates in a large and growing addressable market driven by e-commerce adoption, which has only been further accelerated amidst COVID-19. We believe that Unilog is extremely well-positioned to benefit from this megatrend with a proven and experienced management team led by Suchit.”

Commenting on the investment, Tarek AlMahjoub, Head of UAE and Oman for Investcorp’s Private Wealth said, “At Investcorp, we have strong institutional knowledge of the B2B digital commerce software sector, with professionals that bring in over 15 years of combined experience of investing in the segment. We believe Unilog is extremely well-positioned to benefit from the shifting consumer patterns and rapid e-commerce adoption amidst COVID-19. The company has a proven management team that has demonstrated strong business fundamentals, and we look forward to partnering with them.”

Since its inception, Investcorp has made approximately 200 private equity investments in the US, Europe, the Middle East and North Africa region and Asia, across a range of sectors. Investcorp has established a market leading position of investing in lower mid-market technology companies with a specific focus on Software, Data / Analytics, Cyber Security and Fintech / Payments.

In India, Investcorp invests in mid-market companies across consumption-linked sectors. Investcorp targets opportunities across the consumer tech, healthcare, financial services and technology sector. Unilog represents Investcorp’s 10th investment in India over the last four years, with previous investments including: InCred, ASG, Zolo, Citykart, Intergrow Brands,, NephroPlus, Freshtohome and XpressBees. The focus is on targeting first-generation entrepreneurs scaling up businesses with asset-light models and proven unit economics.


About Investcorp

Investcorp is a global investment manager, specializing in alternative investments across private equity, real estate, credit, absolute return strategies, GP stakes and infrastructure. Since our inception in 1982, we have focused on generating attractive returns for our clients while seeking to create sustainable long-term value for our shareholders and communities as a prudent and responsible investor with a commitment to sound Environmental, Social and Governance (ESG) practices.

We invest a meaningful portion of our own capital in products we offer to our clients, ensuring that our interests are aligned with our stakeholders. We take pride in partnering with our clients to deliver tailored solutions for their needs, utilizing a disciplined investment process, employing world-class talent and combining the resources of a global institution with an innovative, entrepreneurial approach.

Investcorp has today a presence in 12 countries across the US, Europe, GCC and Asia, including India, China and Singapore. As of June 30, 2020, Investcorp Group had US $32.2 billion in total AUM, including assets managed by third party managers, with a diverse group of approximately 450 employees from 44 nationalities globally across its offices. For further information, visit and follow us @Investcorp on LinkedIn, Twitter and Instagram.

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