|13 February, 2020

Integrated Transport Centre presents new projects to ensure traffic safety, sustainable transportation during the second Abu Dhabi Family Forum 2020

Organizations and local institutions involved in this forum have all forged significant efforts to make it a platform of promoting the wellbeing of residents and tourists in the emirate

As part of its efforts to enhance to a greater extent its communication with the public as well as collaboration with strategic partners and stakeholders, the Integrated Transport Centre (ITC) of the Department of Municipalities and Transport, announced its participation in the second Abu Dhabi Family Forum 2020 to be held at Umm Al Emarat Park in Abu Dhabi from 12th-16th February, 2020.

The Centre has always been keen on playing a role in social events that bring forward the UAE’s overarching goal of promoting better quality of life like this forum, which is held under the patronage of Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF).

Organizations and local institutions involved in this forum have all forged significant efforts to make it a platform of promoting the wellbeing of residents and tourists in the emirate.  Seven ‘cities’ will showcase projects and initiatives that aim to be a vehicle for advancing the comfort and safety of every family, which is an important segment of society.

As part of its participation in the forum, ITC will take part in two cities, namely, the City of Safety and Security and the City of Happiness and Quality of Life.

In the first city, ITC will showcase multiple projects, including the “Salama Program”, which will be implemented in cooperation with a number of strategic partners. This project aims to implement a unified and integrated system for school transports. The program also targets to enhance the quality of services provided to schools and students, as well as raise the level of reassurance and trust for parents.

In addition, the project eyes to ensure the security and safety of students in Abu Dhabi by allowing parents and concerned authorities to monitor school transportation through several mobile applications. This shall boost the response mechanism of authorities to any emergency situations. The project will also provide a platform for the monitoring and evaluation of the performance of authorities involved in school transportation, as well as in providing accurate data to help in the planning, implementation and development of strategic projects vital in improving the quality of school transportation services in the emirate.

Still part of its contribution to the City of Security and Safety, ITC will present the “Stop Sign Camera”, which can catch motorists who do not stop when a school bus deploys the “stop sign” to pick up and drop off students.

The “Stop Sign” system has cameras that rely on artificial intelligence (AI). These cameras are installed on school buses to catch violators whenever they fail to observe the five-meter distance rule after the “stop sign” is deployed. This project aims to ensure the safety of students and make roads even safer for them.

Meanwhile, Dr. Ali Makki, Head of the School Transport Team at the Integrated Transport Centre – Abu Dhabi, underscored that in order to achieve an integrated and sustainable transportation system in the Capital, the safety and comfort of students must always be a top priority for ITC and all its strategic partners in Abu Dhabi, in their bid to raise the level of smart systems for  school transportation.

On the other hand, ITC will unveil in the “City of Happiness and Quality of Life” a number of projects related to sustainable transportation, including “Electric Scooters”, which are battery-operated and can be accessed through mobile applications.

ITC will also introduce a new service of car rentals through mobile applications, wherein customers can locate the nearest available vehicle and use it, then leave it to their destination. For this, ITC has awarded contracts to “Udrive” and “ekar” to provide this service. The fees for the car rental will be calculated based on the duration (per minute/hour/day) and will be deducted from the customer’s bank account. This service will allow residents and visitors – tourists and businessmen alike, to go from one place to another easily.

Indeed, the participation of the Integrated Transport Centre in the second Abu Dhabi Family Forum 2020 comes within the framework of the Centre’s continuous endeavor to cement its strong relations with customers and collaborate with the strategic partners and stakeholders. The Centre also shows its commitment to build a sustainable society by providing efficient means of transportation, thereby helping the public facilitate their daily movements. It also seeks to boost the public’s security and safety, as well as support the concerted efforts of other institutions to improve the quality of life in the emirate of Abu Dhabi.

© Press Release 2020

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