Dubai, United Arab Emirates – Liv., the lifestyle digital-only bank by Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has enhanced its customer-focused offering by partnering with Microsoft to elevate the digital customer experience.

“Microsoft Azure is rapidly picking up broader awareness from businesses, large and small, who are increasingly trusting the services to enhance their capabilities from the more than 60+ Azure regions, including the UAE cloud regions,” said Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE of Microsoft. “These cloud services provide the opportunity to provide real-time insights that advance customer service and deliver a more refined consumer-focused business offering through enterprise-scale analytics, applicable across the financial sector.”

The digital bank that acts as a ‘financial buddy’ to its millennial clients is now powered by Microsoft Azure Cloud Services. The bank’s Today landing page has a variety of technical integrations offering a broad range of services, with advanced APIs (Application Programming Interface) and analytics that deliver a personalized banking experience. The enhancements will further elevate the Liv. proposition, which has received significant global recognition for its lifestyle-centered offering, making it the bank of choice for the younger generation.

 Liv.’s offering is centered around personalized banking solutions that match customers’ lifestyles and needs. Liv. provides a reimagined banking service, as one of the first mobile-only banks to cater to consumers’ lifestyle-based preferences. The bank provides a differentiated digital experience that is intuitive and simple to use, empowering a new generation of customers in their daily lives.

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.