Dubai, United Arab Emirates: Dubai is the place to be this summer as Dubai Summer Surprises (DSS), Dubai’s annual summer festival, returns to the city starting 21 June until 3 August 2019, bringing residents and tourists an exciting six-week line-up of sales, promotions and events.
Organised by Dubai Festivals and Retail Establishment (DFRE), the 22nd edition of DSS will offer an array of summer deals across the city’s shopping outlets, attractions, hotel staycations and family entertainment.
For those who enjoyed an incredible DSS last year, there will be a variety of returning favourites such as Modhesh World, Deal of the Day (an exclusive deal every day on one brand, in one location for one day only), live concerts and many more. The festival will also offer new elements set to excite residents and tourists alike, including huge chances to win life-changing prizes throughout the summer period.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises, so we are very pleased to reveal this edition’s dates. As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment. We look forward to the incredible events and activations that our retail partners have in store for this year’s festival and once again welcome and encourage everyone to experience all that Dubai has to offer during the summer months.”
The full calendar of events will be announced ahead of the festival on www.dubaisummersurprises.com and @DSSsocial.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
[+971] 600 55 5559
[+971] 4 201 7631
© Press Release 2019