Amman, Jordan: Arab Trade Desk (ATD), a groundbreaking new innovator in the MENA region’s digital advertising landscape, is proud to announce the upcoming launch of its state-of-the-art programmatic advertising platform and services. With ATD, both website publishers and online advertisers (clients and agencies) benefit from a more streamlined, insight-driven, and democratized digital advertising experience. Having successfully completed beta testing of its platform and services, ATD will officially commence operations on February 1.
The ATD platform, which can be used as a self-service tool or a fully managed service, bridges the gap between publishers and advertisers in a way that allows all parties to benefit from greater autonomy and insight. Advertisers can create, develop, and implement digital ad campaigns with unprecedented ease and insight, regardless of their technical experience level or budget. For publishers, the platform provides more proactive control over advertising inventories and revenues, which allows them to better align the ads on their sites to the unique interests of their readers and end users. By addressing and supporting the needs of all parties, ATD is working to elevate the region’s digital advertising landscape in a way that ultimately benefits everyone.
Founded by Jordanian entrepreneur Mohamed Alayyan, Arab Trade Desk is a subsidiary of Alayyan Group, a diversified holding company operating across a number of strategic industries and sectors, including robust expertise in media, both digital and traditional, spanning decades. ATD’s operations will fall under the helm of the company’s newly appointed Managing Director, digital media veteran Mohammed Srour.
Speaking on the launch announcement, Srour said, “At Arab Trade Desk, our goal is to transform the region’s digital landscape into a space that is more accessible, democratized, and rewarding for everyone involved. Our game-changing digital and programmatic advertising platform benefits both advertisers and publishers, intelligently streamlining the management of advertising campaigns and inventories while giving site owners more control over their data. By helping advertisers of all sizes and budgets improve their ROI, and helping online publishers across all interests and niches increase their advertising revenues, we ultimately aspire to create an online experience that’s also more relevant and enjoyable for end users as well, connecting people to content they really care about.”
Arab Trade Desk has already begun attracting some of the Kingdom’s top advertisers and publishers, having forged a number of strategic partnerships with major online news outlets, websites, and communications agencies. Following its official launch on February 1, publishers and advertisers throughout Jordan and across the MENA region will be able to use the ATD platform to manage all of their digital and programmatic advertising needs.
© Press Release 2021