Al Yousuf sports equipment welcomes Precor to its portfolio

Leading sports equipment partner in the UAE opens new showroom on Sheikh Zayed Road to showcase brand-new addition to its portfolio


Dubai, UAE: Al Yousuf Sports Equipment recently acquired the exclusive distribution rights for US-based Precor, a leading home and commercial fitness equipment manufacturer that personalises health and fitness experiences worldwide. Al Yousuf Sports Equipment inaugurated a brand-new showroom to showcase the full line of Precor cardio, strength and functional equipment and networked fitness software.

Commanding a market presence of 11 years, Al Yousuf Sports Equipment has been providing cutting-edge products and solutions to businesses of all kinds: commercial gyms and fitness clubs, boutique studios, sports centres, hotels and resorts, residential properties and other facilities. During this time, Al Yousuf Sports Equipment has earned a strong reputation as a trusted sports equipment partner in the UAE known for extending their expertise to their clients’ needs and requirements including floorplan consultation, product assembly and training, customer care, and preventive maintenance.

Ahmed Al Yousuf, Chief Executive Officer, Al Yousuf Group said: “With over 66 years of solid experience in the region, we at Al Yousuf Group continue to strive to expand our market reach with innovative products and services. The continuous expansion of our sport equipment portfolio and the opening of the new showroom for Precor reaffirms our strong commitment and interest to position Al Yousuf Sports Equipment for growth over the next decade and to create remarkable opportunities for our partners and clients underpinned by innovation, quality and service.”

Faez Abdulahad, Division Head, Al Yousuf Sports Equipment added: “We are proud to be the exclusive distributor of Precor in the UAE, a brand that is globally known for giving operators the ability to truly enhance their operations and the exercisers’ experience. At Al Yousuf Sports Equipment, our key strength lies in the close relationship we share with our clients and their trust in choosing us as a partner. By looking after their needs and requirements, we have delivered outstanding service to our customers making us the largest distributor and service provider for commercial fitness equipment in the UAE. We look forward to providing premium Precor equipment to all fitness facilities that want to embrace innovation and gain a competitive advantage in the marketplace.”

Yolanda Kloppers, Marketing Manager, Precor added: “Precor are delighted to announce Al Yousuf Sports Equipment as our exclusive distributor in the UAE. In the short time we have worked together, we have already established a strong collaborative relationship, working on game-changing projects to position Precor as a favourite supplier within the market. Al Yousuf Sports Equipment truly understand Precor’s focus on customer care as well as our desired positioning – to not only supply fitness equipment but also to help our customer businesses succeed. We thoroughly look forward to the launch of the Precor/Al Yousuf Sports Equipment showroom and all the success that follows.”

With the fitness services market expected to grow at a CAGR of around 10 percent until 2022, to AED 3 billion, Al Yousuf Sports Equipment will seek to leverage Precor’s wide offering to help fitness facilities pursue market growth opportunities. In addition to offering a wide range of high quality, premium sports equipment, Al Yousuf Sports Equipment also provides expert counsel to their clients by helping them choose the right equipment in line with their brand identity, business objectives, and customer base.

Precor equipment delivers the quality, reliability, and diversity that fitness facilities need to attract and retain members. The brand offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, help exercisers enjoy their workouts and better meet their fitness goals. 

For more information on Al Yousuf Sports Equipment and its brand portfolio, products and services, contact +971 56 734 3254 or email 

About Al Yousuf Sports Equipment LLC

Al Yousuf Sports Equipment is the sport equipment division of Al Yousuf Group, one of the leading diversified business groups in the region. Founded in 2008, Al Yousuf Sports Equipment has more than 20 employees serving the fitness equipment and service needs for commercial gyms and fitness clubs, boutique studios, sports centres, residential properties, hotels & resorts, and hospitals & medical centres.

Al Yousuf Sports Equipment owns the exclusive distribution rights for a diverse portfolio of brands including Keiser, Idiag, Electro-Body Centre, Jacobs Ladder, Hydrorider, Physiolab, Roplex. Precor, the latest addition, is a leading sports equipment brand with a strong global presence. Al Yousuf Sports Equipment is one of the largest distributors of commercial fitness solutions in the UAE, serving Abu Dhabi Police, ADNOC, Ministry of Foreign Affairs – Abu Dhabi, Sharjah Sports Council, GGICO, Aldar Properties, Burjeel Hospital, Jumeirah Creekside Hotel, Roda Hotels, Hilton, Four Season, Kempinski, Hyatt and Accor.

About Al Yousuf Group

Founded in 1953, Al Yousuf Group is the brainchild of Mr. Yousuf Habib Hassan Al Yousuf that has now grown into a multi-million dirham conglomerate. Headquartered in Dubai, Al Yousuf Group runs a network of offices and showrooms that stretch across the UAE and into the Gulf and the Middle East to serve markets far beyond into the Indian subcontinent, the CIS countries, Asia, Europe, Africa and America.

The group’s operations range from motor vehicles, green technology and real estate development, to home electronics, sports equipment and computer operating systems while maintaining powerful long-term partnerships with some of the world’s greatest brand names around the world. Al Yousuf Group is constantly seeking new opportunities to partner with businesses that are themselves looking to expand into new markets.

About Precor 

Founded in 1980, Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Precor continually redefines the levels of innovation, quality, and service necessary to deliver the very best fitness experiences – all with the goal of improving the ways people improve themselves. With a passionate focus on ergonomic motion, proven science and superior engineering, Precor continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness.

To learn more about Al Yousuf Sports Equipment and Precor, visit us at: 

Media Contact
Shalom Aarons 

© Press Release 2019

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