|28 February, 2019

AccorHotels commits to opening 100 global Umami Burger locations by 2026

Umami Burger locations will be integrated into AccorHotels international properties

Doha, Qatar: sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, is delighted to announce their latest collaboration with AccorHotels. Sbe and AccorHotels have agreed to open over 100 Umami Burger restaurants within AccorHotels across the globe in the next seven years. This is just the beginning of sbe’s restaurant brand collaboration within AccorHotels and the first step to fully integrating sbe’s brands into the AccorHotels ecosystem. In the next few months, sbe will continue to globally expand its restaurant portfolio and entertainment venues including Katsuya, Cleo, Carna, Filia, Diez y Seis, Leynia, Krispy Rice, Hyde Beach Club and its renowned mixology programs SkyBar, S Bar, Privilege and Dandelyan.

Sam Nazarian, Founder & CEO of sbe states: “We are very proud to collaborate with Amir Nahai, CEO of Global Food & Beverage and Lifestyle Brands at AccorHotels and his team to bring the incredible Umami culinary experience to AccorHotels guests globally. Our integration with AccorHotels is aggressively moving ahead and we look forward to implementing an incredible array of initiatives with AccorHotels and its Chairman and CEO, Sebastien Bazin.” Nazarian further states, “Our goal is to have 300 Umami Burgers open by 2026, through our robust pipeline of sbe hotels, Accor hotels, company-owned venues in North America, as well as via the specialized hand-picked entrepreneurs we have found to help grow the brand in international markets. The Fast Casual and QSR space has become a very intriguing part of our Disruptive Restaurant Group and I intend on launching more brands through these amazing channels like the exciting Krispy Rice by Katsuya brand that we announced last year” 

Amir Nahai, Chief Executive Officer of Global Food & Beverage and Lifestyle Brands at AccorHotels states: “In just a short period of time SBE has become an essential part of our F&B offering and an integral part of our team. They have had a profound impact on the lifestyle segment globally over the past 20 years and we look forward to writing the next chapter together. Our common goal is to place 100 Umami locations in our hotels worldwide and we look forward to many more like-minded culinary collaborations”.

The announcement of this partnership follows news of the planned rollout of over 40 Umami Burger locations in Mexico (including four in Q1 2019), 20 more locations in Japan, several locations in the Middle East with two locations in Doha in 2019, and the recent opening of Umami Burger at the internationally acclaimed resort destination Baha Mar in the Bahamas. New York City will also be the home of five Umami owned locations to open in the next 18 months as part of the strategy to grow the Umami presence in the US.

Other Exciting News at Umami Burger

sbe’s continued focus on innovation continues on both the culinary and beverage front with the debut of Impossible Foods exciting new Impossible Burger recipe at all Umami Burger locations, making it the exclusive plant-based burger at all of our locations in the US. In addition, sbe is happy to announce the hiring of award-winning Mixologist, Gui Jaroschy, as Corporate Beverage Director who will also oversee Umami beverage offerings. Gui brings a multitude of experience in the beverage industry and has been recognized by Food and Wine Magazine in its “10 Best New Mixologists” list.

Umami Burger currently has 16 locations in the US, three locations internationally in Tokyo, Japan and Nassau, Bahamas.

For more information on Umami Burger visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter, and Instagram.

-Ends-

About Umami Burger

Founded in Los Angeles in 2009, Umami Burger has been named GQ's "Burger of the Year," Men's Journal's "Best Burger in America" and one of the "25 Most Innovative Consumer Brands of 2016" by Forbes' CircleUp25. Currently, Umami Burger has 18 restaurants in California, New York, Illinois, Nevada, and Japan with additional locations planned around the world. sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger's majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter, and Instagram. 

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Leynia and Diez y Seis by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room Skybar, Bond, and Privilege. To learn more, visit sbe.com

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,600 hotels, resorts and residences across 100 different countries. With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years. In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge services, co-working, dining, events management and digital solutions. Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome. Guests have access to one of the world's most attractive hotel loyalty programs - Le Club AccorHotels. AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group's activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society. Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information or to make a reservation, please visit accorhotels.group or accorhotels.com. Or join and follow us on Twitter and Facebook.

Press contact: Devan Pucci, SBE@autumncommunications.com 

© Press Release 2019

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