|15 January, 2020

AMC launches Saudi Arabia’s first cinema loyalty program

Riyadh’s Panorama Mall is the cinema chain’s second location in Saudi Arabia

Daily Life As Reforms Signal A New Era In Saudi Arabia RIYADH, SAUDI ARABIA - JUNE 20: Movie goers arrive to watch 'The Incredibles 2' at the newly-opened AMC Cinema in the King Abdullah Financial District on June 20, 2018 in Riyadh, Saudi Arabia. The first cinemas opened in Saudi Arabia in April as part of an ongoing series of reforms the Saudi government, under Crown Prince Mohammad Bin Salman, is phasing in to both diversify the Saudi economy and to liberalize its society. The reforms also seek to empower women by restoring them basic legal rights, allowing them increasing independence and encouraging their participation in the workforce. Saudi Arabia is among the most conservative countries in the world and women have traditionally had much fewer rights than men.

Daily Life As Reforms Signal A New Era In Saudi Arabia RIYADH, SAUDI ARABIA - JUNE 20: Movie goers arrive to watch 'The Incredibles 2' at the newly-opened AMC Cinema in the King Abdullah Financial District on June 20, 2018 in Riyadh, Saudi Arabia. The first cinemas opened in Saudi Arabia in April as part of an ongoing series of reforms the Saudi government, under Crown Prince Mohammad Bin Salman, is phasing in to both diversify the Saudi economy and to liberalize its society. The reforms also seek to empower women by restoring them basic legal rights, allowing them increasing independence and encouraging their participation in the workforce. Saudi Arabia is among the most conservative countries in the world and women have traditionally had much fewer rights than men.

Getty Images/ Sean Gallup / Staff

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events.

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information.

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.

Copyright: Arab News © 2019 All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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