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Twenty travellers from around the world have won a luxurious holiday in Dubai, after helping Bollywood star Shah Rukh Khan solve mysteries in his six-part #BeMyGuest adventure this year.
The 2019 #BeMyGuest social media series of Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) took millions of online viewers on a treasure hunt led by Khan. It featured an exclusive gaming component that had garnered over 8,000 entries throughout its run, which ended in April.
Only 20 of the contestants from different countries - including India, the UK, the US and across the GCC - won the grand Dubai adventure package that they can share with a loved one or a friend. Each of them got two return tickets on Emirates Airlines, a three-night stay at the five-star Sofitel Dubai Downtown, and two passes for the emirate's largest indoor theme park, IMG Worlds of Adventure.
The grand prize winner, Anita Ghonge from India, earned the bumper reward with two Emirates business-class flights, four nights at the Sofitel Dubai Downtown, and VIP tickets to the IMG Worlds of Adventure.
Excited about the chance to take her daughter to Dubai, she said: "This prize means a lot to my family - it's very special for us and this is the first time my daughter will get to see how beautiful Dubai is. I am very grateful to Visit Dubai for this wonderful opportunity."
Other winners were just as happy, with some of them already listing out the things they would do during their summer extravaganza in the emirate.
Donna So, a US traveller, plans to visit in September: "My husband and I are really excited about our trip to Dubai. We look forward to spending some time at the IMG Worlds of Adventure and checking out the Marvel attractions. Other things on our list include visiting Burj Khalifa; watching the captivating shows at the Dubai Fountain; sampling Emirati cuisine; and wandering around the famous Gold Souk, hunting for some treasure keepsakes."
Indian Kirps Bhogal, on the other hand, said he wouldn't miss the chance to experience the famous Aquaventure Waterpark at the Atlantis and visit the 'most instagrammed attraction in the world', the Dubai Frame. "My wife will also be fulfilling her dream of jumping out of an aeroplane over the Palm Jumeirah at Skydive Dubai. We cannot wait to visit the architectural glory of Dubai Frame and walk along our favourite walkway in the world; The Walk, JBR. We also plan to dine at some of the finest restaurants at The Dubai Mall, all while taking in breathtaking views of Burj Khalifa and the city's world-famous fountains," Bhogal said.
A summer shopping fest
Another experience in store for the #BeMyGuest campaign winners is the highly anticipated retail festival, Dubai Summer Surprises (DSS), which is set to return for its 22nd edition in June.
"The summer season in Dubai supports the city's priority agenda to always offer something new, unique and world-class to global travellers. Through campaigns like #BeMyGuest and our long-standing collaborations with global icons such as Shah Rukh Khan, we have been able to attract a diverse audience to Dubai, showcasing both hallmark offerings as well as the hidden gems that make the city so unique," said Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing.
#BeMyGuest drive in Dubai
Since its launch in December 2016, #BeMyGuest has seen strong engagement across social media, with this latest edition topping the previous total with 160 million views worldwide, marking another record-breaker. The #BeMyGuest film series has also won international awards including the Grand Prix at the International Tourism Film Festival, 'Tourfilm Riga' held in Latvia and the Diamond Award at ITB Berlin's 'Golden City Gate' tourism awards.
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