DUBAI- Dubai Customs has launched its first awareness e-booklet around the protection of intellectual rights. The new booklet was launched in cooperation with Paris Gallery, at Dubai Custom's main building in the presence of a number of Intellectual Property, IP, and e-publishing experts.
The booklet contains a video clip and a story that raise children’s awareness around the importance and means of IP protection. It also includes three films that tell the story and history of intellectual property in an attractive way.
During the ceremony, copies of the digital booklet, which was developed by the Intellectual Property Rights, IPR, Department, were distributed. The booklet aims to enlighten new generations and encourage them to protect intellectual property rights, and urge them to be genuinely innovative in their life.
Commenting on initiative, Yousef Ozair Mubarak, Director of Intellectual Property Rights Department, said, "We come up with this innovative idea to enlighten children and help them understand what intellectual property is and how important it is to protect it. In this digital age we need to approach children digitally.
They will learn how to protect society from counterfeited products". Dubai Customs organises the annual intellectual property contest for schools and universities to encourage students fight illegal counterfeiting. More than 165,800 students benefited from the contest from the day it started to the end of 2017.
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