Having been impressed by JRG Dubai’s recent successes in overhauling operations, future-proofing and consolidation, Ayers is eager to enhance the company’s fiscal success and brand evolution.
“The ultimate priority is sustainability. In its purest form, success equals growth and we want to continue seeing growth across our existing concepts and the portfolio’s overall brand count. We have wonderful concepts that appeal to tourists or to residents, but we must endeavour to be even more attractive to domestic diners. To achieve that, we need agile and accessible concepts to safeguard our longevity and grow our resonance with the consumers we serve. Concepts that connect to our consumers will boost loyalty. When married with our operational experience and value offering, this enhanced loyalty will ensure our long-term financial sustainability,” said Ayers.
“I understand the GCC and Dubai in particular, but it’s vital we also understand what is happening across the global dining market - from London to New York - and assess how habits are changing. Dubai is not insulated from global challenges, so we must use innovation and adaptability to remain at the top of our game. Challenges are opportunities and JRG Dubai is well-versed in adapting to trends and consumer habits – they are core strengths we must maintain,” he added.
Further growth on the horizon
With JRG Dubai currently operating 17 restaurants (4 of which are in the pipeline) and 11 brands - including casual dining concepts, The Noodle House, Trattoria Toscana and Perry & Blackwelder’s; premium or upscale venues such as Pierchic, Pai Thai and Segreto; as well as more recent launches in Flow at Jumeirah Emirates Towers, and The Duck Hook andHillhouse Brasserie at Dubai Hills Golf Club, Ayers believes future additions to the portfolio are inevitable.
“Most of our concepts are homegrown brands and we can be very proud of the contribution many of these iconic JRG Dubai-managed concepts have made in shaping the country’s wonderfully complex and diverse F&B landscape,” added the Englishman. “We’re fortunate that all of our brands have loyal followings and feature aspects of differentiation in a crowded sector.”
Plastics ban is for keeps, pledges Ayers
JRG Dubai’s group-wide commitment to ban single-use plastics – the company even conducts an annual ‘Plastic Amnesty’ exercise at flagship brand, The Noodle House, where diners can trade unused plastic cutlery for menu discounts – is another top priority.
“I’m fully aware I have big boots to fill on the sustainability front because I’ve been a silent admirer of JRG Dubai’s remarkable role in championing the cause in recent years. Consumers recognise us for it and our employees take great pride in spearheading such a progressive set of initiatives. There are clear legacies in play, specifically around sustainability, and we’re all collectively intent on widening that path,” said Ayers.
For further information, please contact:
Diksha Chadha/ Dana Oraibi
+971 4 390 2960
About JRG Dubai
JRG Dubai was established in 2015 as the global restaurant management company of Dubai Retail, a Dubai Holding company. As experienced F&B leaders, JRG Dubai operates and develops restaurants and dining outlets ranging from home-grown high-end, premium-casual, casual dining venues, and lounges.
The current JRG Dubai portfolio includes Al Nafoorah, Flow, Hillhouse Brasserie, The Duck Hook, Pai Thai, Perry & Blackwelder’s, Pierchic, Segreto, The Noodle House, and Trattoria Toscana. Combined, JRG Dubai represents a number of branches worldwide, with the group continually developing its brands through a series of refurbishments, menu overhauls, talent acquisition and marketing excellence.
About Dubai Retail
Dubai Retail, the retail management arm of Dubai Holding, focuses on developing, operating and managing the company’s extensive range of strategically located retail assets across prime destinations and communities in Dubai. This primarily supports the growth and expansion of local and global retail partners through the delivery of holistic, convenient and diverse retail solutions. With a retail footprint spanning two million square feet, its 12 mixed-use properties comprise over 1,000 multi-format units across eight key locations in the city.
The company’s differentiated portfolio incorporates Jumeirah Beach Residence (JBR), a premier beachfront attraction, Souk Madinat Jumeirah, one of Dubai’s most sought-after tourist destinations and the Boulevard at Emirates Towers District, situated in the heart of the city’s financial hub, as well as Bay Avenue and Bay Square in Business Bay. Meanwhile, its community centres cater to a wide catchment within popular suburban districts, such as Mudon, Al Waha and Layan in Dubailand, Shorooq in Mirdif, Al Khail Gate in Al Quoz, and the new neighbourhoods of Dubai Wharf and Manazel Al Khor at Jaddaf Waterfront along Dubai Creek. Meanwhile, its community centres cater to a wide catchment within popular suburban districts, such as Mudon, Al Waha and Layan in Dubailand, Shorooq in Mirdif, Al Khail Gate in Al Quoz, and the new neighbourhoods of Dubai Wharf and Manazel Al Khor at Jaddaf Waterfront along Dubai Creek.
© Press Release 2019