|12 December, 2018

New Director of sales & marketing at Rixos Bab Al Bahr

Soner Yesilelma property's Director of Sales & Marketing.

New Director of sales marketing at Rixos Bab Al Bahr

Ras Al Khaimah, United Arab Emirates: Rixos Bab Al Bahr is proud to announce the appointment of Soner Yesilelma as the property's Director of Sales & Marketing.

Yesilelma joins the ultra-all-inclusive lifestyle resort with over 20 years of experience in the hospitality industry, garnered from successful stints in Turkey, Kazakhstan, Germany, and Egypt. Prior to this, he worked with Rixos Hotels Egypt for six years in the capacity of Regional Director of Sales & Marketing. His career has given him experience in revenue strategy, branding and luxury hospitality across global markets.

Commenting on his appointment, Yesilelma said, “"I am extremely excited to continue my career with the prestigious Rixos brand, and join a team with such an outstanding reputation within the UAE. I look forward to nurturing relationships with strategic partners, and deliver exceptional, authentic experiences to guests, as this is key in creating a distinct resort that guests will love.”


In his new role, Yesilelma will handle all marketing and public relations efforts for Rixos Bab Al Bahr. Additionally, he will oversee group and leisure sales while developing business strategies that drive growth, increase revenue and exceed goals. Furthermore, he will also oversee the scheduling and assignment of resources to assist various endeavours, while recruiting, selecting, orienting, and training employees.

Sami Kaplanci, the General Manager of Rixos Bab Al Bahr said in a statement, “It is a great pleasure to welcome Soner to the team. Marketing and innovation have always been a fundamental core focus of our establishment, and I am confident that his expertise will continue to drive and enhance our awareness and success in Ras Al Khaimah’s competitive hospitality market.”

For more information, contact +971 7 202 0000, or visit

For media enquiries, please contact:

Soner Yesilelma – Director of Sales & Marketing


T: +971 56 507 6637


About Rixos Hotels

Established in 2000, Rixos Hotels is a fast-growing luxury chain of hotels of the world. Intending to provide traditional Turkish hospitality to the guests in an excellent manner, the Antalya-based

Group consists of 27 hotels in countries included without limitation Turkey, United Arab Emirates, Croatia, Switzerland, Egypt and Kazakhstan.

Rixos Hotels enjoys the best location of where they are. Rixos Hotels developed an innovative method of hospitality that blends the past and the present with the help of approximately 10.000 personnel at 27 facilities. Designed for a quintessential and luxury holiday experience, and equipped with state-of-the-art, the Rixos Villas are furnished with a modern and distinctive approach. All Rixos Hotels have a Health and SPA centre with a Turkish bath and excellent SPA experience in an authentic and relaxing experience. Rixos is preferred by elite and distinctive guests from all over the world.

With hospitality, customised services and rich cuisine; The Rixos Hotels have so far been repeatedly awarded with the American Five Star Diamond Awards, Conde Nast, and Great Hotels of the World by international authorities. The Group is preferred by remarkable travel agencies and tour operators.

For more information about Rixos, please visit

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