|12 February, 2019

NEC appoints Blue Ocean Global as Master Distributor for SMB communications solutions in UAE

NEC and Blue Ocean bolster market footprint in the region

Dubai, UAE – NEC Enterprise Solutions, global leader in Communications and IT solutions, has appointed Blue Ocean Global as its Master Distributor for SMB communications solutions in the United Arab Emirates. Blue Ocean Global will provide resellers in the UAE, Oman and Iraq with NEC’s latest range of advanced communications solutions for enhanced productivity, efficiency and business continuity.

Blue Ocean Global is a leading distributor of communication solutions with a network of about 250 telecom resellers nationwide and will distribute the renowned NEC UNIVERGE SV9100 and SL2100 communication servers and their powerful range of terminals and business applications.

The partnership will help NEC’s telephony products to penetrate deeper in the corporate world, small and medium businesses as well as the growing number of households. Blue Ocean Group’s strong network of distributors and re-sellers will ensure increased sale of NEC telephone and accessories in the UAE and beyond.

Fixed-phone subscription base is expected to grow from 1.2 billion in 2011 to 1.55 billion this year and 1.66 billion by 2025, according to the International Telecommunication Union.

NEC Corporation become the leading vendor in the global Call Control (PBX-IP PBX) extensions/ licenses market in December 2018, taking the no. 1 position as worldwide market leader in MZA's latest Call Control (PBX-IP PBX) report for Q3 2018.

With a market share of 14%, NEC was ahead of all other companies in the report. The success underscores the strength of NEC's portfolio of communications solutions, the company's commitment to expand its global enterprise communications footprint and the ability to serve customers worldwide.

Proud to join the Global No.1
"We are particularly proud to become Master Distributor for NEC in UAE, the Global No.1 in the IP-PBX Call Control market. Their communication systems are characterised by excellent functionality, unrivalled reliability and excellent value for money,” says Shahzad Ahmed, Chairman and CEO of Blue Ocean Global.

”The broad and powerful portfolio of this world leader enables us to further expand our offering in the market and we expect to expand our network in the coming period in order to meet the increasing demand in the region and fulfill our growth ambitions."

NEC offers a broad range of enterprise communications solutions - ranging from small to very large systems that effectively support enterprise and SMB customers whose requirements span from traditional TDM to full IP and 100% software-based deployments.

“We are very pleased to have Blue Ocean Global as Master Distributor in the UAE,” says Domenico De-Stefanis, Managing Director of NEC Enterprise Solutions in the Middle East. “Blue Ocean is very familiar with our products and their in-depth knowledge of the telecom sector and the needs of organizations in the region, will help us further promote our powerful range of solutions. Blue Ocean has the knowledge, infrastructure and capacity to train its resellers for successful business in this strong growing market.”

The global hosted PBX market size is expected to grow from US$4.73 billion in 2018 to US$9.50 billion by 2023, at a CAGR of 14.9 percent during the forecast period, according to Research and Markets, one of the world’s largest market research organisations.

The hosted PBX market is gaining traction due to the rising need of enterprise mobility and rising adoption of the cloud and unified communications, the report said. Furthermore, low CAPEX and TCO, and the necessity to upgrade from traditional PBX to cloud-based PBX are driving the market. However, security and privacy concerns are restraining the hosted PBX market growth.

Extreme value for money
Directed specifically at smaller and mid-sized businesses, NEC’s communications servers are intelligent cost-effective communication solutions that pack affordability, efficiency and enterprise-grade functionality into one.

Shahzad Ahmed further explains: “Our aim is to deliver the best possible value to both resellers and their end customers. Our added value comes from the quality of the products and solutions we distribute, as well as our network of partners. The highly successful NEC solutions are based on the latest technology and are deployed within many organisations.”

“With their powerful and intuitive applications that meet the needs of an increasingly mobile workforce, they are an excellent fit to the customer requirements in the UAE. Their extreme value for money give us full opportunity to successfully address the SMB market, with its scalable architecture, top of the bill functionalities and excellent price point. NEC's technology, local expertise and longstanding presence in the region really stands out from the crowd,” Ahmed concludes.


About Blue Ocean Global Group
Blue Ocean Global Group is a Dubai-based diversified business conglomerate with omni channel market presence in GCC, Middle East, Africa, Indian Subcontinent, Australia   and New Zealand that specialises in distribution and marketing of Telecommunications and consumer electronics products.
Blue Ocean Global Group and its affiliate companies undertakes the sales, marketing, distribution, warehousing, & after sales services.
The company's affiliations with the market and relationship with the trade allows to cater to the growing demands within the region.
Since its inception, the group experienced growth year over year. The group distributes and promotes products in over 40 countries
The group is managed by a professional team, having extensive regional experience in the field of telecom and consumer electronics. The company is partnered with some of the world's leading brands that allow it to offer a wide range of product portfolio.

About NEC Enterprise Solutions
NEC Enterprise Solutions provides IT & Communication solutions to small, medium and large enterprises in both the private and public sectors. Designed for open connectivity, high availability and flexible growth, our innovative solutions incorporate the latest voice, data and video technologies and enable real-time, collaborative working, increased productivity and customer satisfaction.

Our servers, storage solutions, software and virtualized workstations enable businesses to maximise operational efficiency, performance and profitability.

NEC Enterprise Solutions serves its customers across EMEA (Europe, Middle East & Africa) through a network of direct sales organizations, business partners and value-added resellers. For more information, please visit:

About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at

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