|14 May, 2019

Middle East mega brands STARZPLAY, Sharaf DG enter partnership

Leading Middle East SVOD entertainment platform and powerhouse regional electronic retailer have joined forces to offer unrivalled content to DG Member Programme

Vikings and Raghida Abou-Fadel, VP Sales Business Development - STARZPLAY

Vikings and Raghida Abou-Fadel, VP Sales & Business Development - STARZPLAY

Dubai: STARZPLAY, the leading subscription video on demand (SVOD) service in the MENA region, has entered into a strategic alliance with Sharaf DG, one of the region’s most successful electronic retailers, to offer a free annual subscription to DG Member Programme members.

The DG Member Programme is an annual subscription that comes with a renewable one-year validity and offers discounted shopping across Sharaf DG’s stores in the UAE, Oman, Bahrain and Egypt as well as its online shopping portal www.sharafdg.com.This programme would soon be available through online portal in Kingdom of Saudi Arabia. In this latest partnership, DG Members will now be able to access the best of online entertainment including Hollywood, Bollywood and Arabic favourites via STARZPLAY.

Sharaf DG is offering its membership of discounted shopping benefits and a free annual STARZPLAY subscription at a price of AED 239. The annual subscription of STARZPLAY costs AED 480.

Nilesh Khalkho, CEO at Sharaf DG, said: “Unlimited entertainment and unmatched discounts are now the two key offerings of DG Member Programme. We are excited to have partnered with STARZPLAY, as the DG Member Programme has become a more delightful experience that takes shopping at Sharaf DG to the next level.”

Maaz Sheikh, CEO at STARZPLAY, added: “Our latest strategic partnership makes perfect sense – as leaders in our own respective fields, STARZPLAY and Sharaf DG share a customer-centric approach that drives benefits and enhances value for our customers. DG Members can now enjoy access to STARZPLAY’s content as we continue to expand and diversify our viewing options for subscribers according to regional demand.”

The news represents the latest move in STARZPLAY’s growth story as it continues to expand its regional footprint and product offering to its expanding customer base. STARZPLAY made a multimillion-dollar investment in programming content during the first quarter of 2019, curating series and movies tailored to its demographically diverse viewer base.  

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About STARZPLAY:
STARZPLAY ( www.starzplay.com ) is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 20 countries across MENA and Pakistan. The service carries thousands of premium titles including exclusive STARZ Original content such as Power, Outlander, Spartacus and The White Queen.

STARZPLAY allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.

STARZ ( www.starz.com ), a Lionsgate company (NYSE: LGF.A, LGF.B) and State Street Global Advisors (SSGA) are the lead investors along with media and technology investment firms including SEQ Capital Partners and Delta Partners.

About Sharaf DG:
Sharaf DG is one of the leading powerhouse retailers and UAE’s first ever big-box concept. The brand currently has 30 stores in United Arab Emirates, Bahrain, Oman & Egypt today and a significant online presence. With over 25,000 electronic products and accessories to choose from reputed international brands, Sharaf DG’s distinctive style of enhancing customer lifestyle has left an indelible mark on the consumers mind. The company prides itself with their exemplary service and product knowledge at store level, coupled with the widest range of electronics available at the best value.

For media enquiries:
Feda Kassem | Georgina Scott
ASDA’A BCW
T: +9714 4507600
E: feda.kassem@bcw-global.com  |
georgina.scott@bcw-global.com 

© Press Release 2019

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