DUBAI - Etisalat successfully concluded its participation at GITEX Technology Week 2018 taking visitors on a journey of the future with a showcase of digital innovations and solutions for consumers and businesses across zones focusing on 5G, retail, healthcare, education, smart living, IoT and a unique 3D showcase of the upcoming ‘Expo 2020 Dubai’.
The event also witnessed strategic partnerships of Etisalat with government entities like Ajman Municipality, Fujairah Department of Public Works, Sharjah Municipality, Ras Al Khaimah Municipality, Umm Al Quwain municipality and Shurooq.
Dr Ahmed Bin Ali, Senior Vice President, Corporate Communication, Etisalat Group said: “Etisalat has always enthralled visitors at GITEX Technology Week with the unique global innovations we get on our stand every year. The showcases were unique as there was something new to learn, experience and witness in every zone. With the theme focused on ‘Leading the 5G revolution’ our every showcase was about how 5G can make these digital innovations a reality and become part of our lives.”
“Our main focus was on highlighting ‘Driving the Digital Future to Empower societies’ which is why every zone gathered the best in technology to take the visitors on this digital journey. We look forward to bringing more of such innovations and solutions next year and attract more visitors to the event from across the world.”
The 5G future was about ultra-high speed and low latency, GITEX invitees were able to experience the ‘download time’ difference between the two technologies by downloading a 4K HD movie/video using 4G and 5G simultaneously.
With live 5G experience, the future of mobility was on showcase with the world’s first flying car Pop.Up Next making its first global presence on the Etisalat stand. Visitors were able to download a video (more than 1GB) with download time taking only 13 seconds as opposed to 4G, which takes approximately 2 minutes.
The download progress was displayed on the screen to show the time taken to download the file on each technology. Visitors had a chance to observe the time taken to download a large size file on 4G and 5G concurrently.
Etisalat Digital introduced its innovation program, Future Now, at GITEX Future Stars 2018. Future Now introduces new ways of innovating and collaborating with startups, IoT developers, government entities, enterprises, and their end users. Future Now has four key pillars: Scale-ups program, a Co-creation Lab, an IoT partner ecosystem and an Innovation Center.
This year at GITEX, Etisalat also had a special showcase on the future of mobility, which is the best use case for 5G.
The arrival of 5G technology will allow faster data transmissions and will prove to be game changing for the autonomous industry. The flying car “Pop.Up Next” is for the first time made its presence outside Europe, it is the first fully electric and zero-emission modular system bringing together road mobility and air transport.
It combines the flexibility of a small two-seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains. This was developed by ItalDesign, a first fully electric and zero-emission modular system designed to help resolve traffic congestion in large urban areas. The passenger cabin attached to either a car module (provided by Audi) or a flight module (manufactured by Airbus), can cruise autonomously on the road and lift into the air vertically. Both modules are entirely electric ad autonomous.
The Etisalat stand also displayed a self-driving vehicle, the ‘Oasis’, which is a concept car from Swiss think tank and mobility lab Rinspeed. Designed to demonstrate a less conventional method of transport for the future, the ‘Oasis’ has a huge glass windscreen area, fitted with augmented reality technology that lets the driver virtually ‘place’ displays and objects on the screen. The car has a solar panel on the roof, while the interior offers a new living space complete with armchairs, a sideboard, TV, and a multi-functional steering wheel, emphasizing the car›s main role as an autonomous vehicle.
Etisalat Digital and Accenture developed an interactive 3D flythrough experience of what the Expo 2020 Dubai site will look like in two year’s time called ‘Explore 2020’ which was unveiled at the Etisalat booth.
Unveiled less than a week before Expo’s two-years-to-go milestone, the 3D environment, rendered in real time, was displayed across eight curved screens at a resolution of 8640 x 1920. Visitors to GITEX for the first time experienced a ‘fly through’ and were able to navigate the Expo 2020 Dubai site due to Accenture and Etisalat Digital’s design, development and optimization effort. — SG