Saudi Arabia eyes global tie-ups to tap $20bln in cultural opportunities

Public-private partnership seen as a means to increase sector’s contribution to GDP

Image used for illustrative purpose. In Saudi Arabia, Riyadh

Image used for illustrative purpose. In Saudi Arabia, Riyadh

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DUBAI: Saudi Arabia is seeking partnership with global partners including leading international museums as it sees its culture sector generating $20 billion in revenues and creating 100,000 jobs, while contributing 3 percent to its gross domestic product (GDP), a senior official said.

In the wake of the G20 meeting last year, Saudi Arabia added culture to the forefront of its investment agenda. The Ministry of Culture, which was established three years ago in the hopes of promoting cultural growth and supporting Vision 2030, sees that the sector has already attracted the interest and engagement of private companies both locally and abroad, Rakan Altouq, head of strategy and policy at the Saudi Ministry of Culture, said in an interview on Sunday.

In addition to the public sector, the private sector is a vital contributor to cultural development and Saudi Arabia will benefit from this new strategy, as it will lead to an increase in its economy. As part of the Ministry of Culture, all 16 sectors with 11 dedicated commissions are engaged now to prepare the groundwork for economic activity.

The Cultural Development Fund, created by the Ministry of Culture last year, is also a vital tool for bridging the financial gap that exists between public and private sector funding for cultural programs. By using the Cultural Development Fund, a bridge of capital will be provided, he said. Through Invest Saudi and the Shareek program that has been announced across the private sector engagement in Saudi Arabia, all of the targets they have developed cannot be achieved without private capital, and they are contributing to creating the right conditions for capital to invest in the culture sector.

Altouq said that the culture sector should not be evaluated in the same way as other more publicly owned sectors. Nonprofit organizations conduct many private activities, such as the visual arts sector, in the country. Further opportunities exist for establishing infrastructure in digital platforms; such investments have already been initiated by media and other regional companies.

In the museum sector, the ministry has held numerous discussions with its partners around the world. Soon, the dedicated museum of Saudi Arabia will launch its strategy and seek partnerships with other museums around the world. The Museum Commission will launch its own communication strategy in the coming months to further develop that.

In the national cultural strategy, three main aspirations are outlined: Culture as a way of life, culture as an economic growth tool, and culture as an exchange mechanism among cultures.

As a first step, culture has been developed as a lifestyle in Saudi Arabia through connecting local communities to ensure that all citizens and residents have access to an extraordinary range of diverse cultural offerings in the region while preserving the rich cultural heritage. As for the culture for economic growth, culture will be seen in creative industries, which will allow Saudi Arabia to witness an increase in its GDP by 3 percent by 2030. Lastly, culture for global exchange is engaging the Kingdom and participating in international platforms such as the G20 and UNESCO.

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