|14 February, 2020

Microsoft Arabia launches latest devices to support digital transformation in Saudi Arabia

Businesses and consumers across the Kingdom will now have access to the latest editions of Microsoft’s most beloved Laptop series

Image used for illustrative purpose.

Image used for illustrative purpose.

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RIYADH — Microsoft Arabia announced the expansion of the Surface family in the Saudi market, revealing four new devices: (Pro X, Pro 7, Laptop 3, and the Surface Hub 2S), in order to keep pace with rapid digital transformations in Saudi Arabia according to the targets of the "National Transformation" program, which is one of the Kingdom's Vision 2030 achievement of programs.

"The new Surface line up covers a wide range of use cases for consumers and commercial customers in both public and private sectors, and achieves the main pillars of the third plan for the Saudi digital transformation strategy," said Mirna Arif, Surface business group director for Middle East and Africa. Arif also announced that the availability of Surface Hub 2S for Commercial customers will follow in the coming period.

The Surface Pro 7 takes Microsoft’s iconic two-in-one design to the next level, with a faster and even more versatile device for professionals on the go. Powered by Intel’s 10th-generation core processor, fast charging, all-day battery and Instant On, the Pro 7 also includes superior connectivity with USB-C and USB-A ports.

The Surface Pro X is Microsoft’s thinnest, lightest and most powerful edge-to-edge 2-in-1 laptop with LTE and 13” touchscreen. Ultra-thin and always connected, Surface Pro X combines ultimate mobility with blazing-fast LTE connectivity and amazing graphics. Aimed squarely at portability and connectivity, it features Microsoft proprietary SQ1 processor, designed in collaboration with mobile-computing leader Qualcomm.

Businesses and consumers across the Kingdom will now have access to the latest editions of Microsoft’s most beloved Laptop series. From work to style, the new Surface Laptop 3 helps people make an impact with the thin, light, and elegant design, a new choice of 2 rich tone-on-tone colors and metal keyboard finishes, and a new choice of vibrant 13.5- or 15-inch touchscreens.

Laptop 3 features improved speed and performance with the latest 10th Gen Intel Core processor, up to 11.5 hours battery life, and Instant On. The 15-inch consumer device is powered by the AMD Ryzen Surface Edition processor.

“The Surface family has always transcended market expectations — whether in the consumer or corporate segment — providing devices at the leading edge of innovation, and establishing new benchmarks for excellence,” added Arif.

“At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that truly enables the new modern workplace: versatile, adaptable and powerful.”

Bringing together Windows 10, Microsoft Teams, Office 365, Microsoft Whiteboard and the intelligent Microsoft Cloud, Surface Hub 2S enables teams to work in entirely new ways and gives them the flexibility to come together wherever they work best.

It takes something that has long been a fixture in the conference room — the shared screen — and transforms it into a mobile computer, built for teams. Surface Hub 2S fits easily into any space, from a traditional conference area to a compact meeting room.

A vibrant 4K+ 50-inch multi-touch display offers a lustrous canvas for collaboration, with the best pen and touch experience and the highest resolution found in a device in its class.

The enhanced 4K camera, crystal clear speakers and far-field mic arrays help everyone on the team — local or remote — see and engage with the meeting content and each other, making it feel almost like everyone is in the same room together.

 

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