Under the agreement Mezzan Holding’s subsidiary, Khazan Meat Factory will produce a five-piece pack and an eight-piece pack of hot dogs for both retail and foodservice vendors in the Gulf region. Khazan is recognized as a leading brand in the Gulf region renowned for its state-of-the-art meat production division that features locally manufactured, fresh, and premium Halal ingredients.
Coupled with Mezzan’s far-reaching distribution abilities via its subsidiaries and long-standing relationships with private and cooperative supermarkets and food services including multinational fast-food chains, this agreement sets Nathan’s Famous on a fast track for growth in the Gulf.
Lindsay Wakefield, Commercial Director of Mezzan Holding said: “We are very excited to be working with Nathan’s Famous as their distributor for the region. With Nathan’s strong heritage in the USA and Mezzan’s manufacturing, marketing, and distribution footprint in the region, this collaboration will allow consumers in the Middle East to enjoy the flavour of New York. Mezzan’s expertise in the region will ensure the hot dog range available locally is 100% Halal to suit our local consumer needs.”
James Walker, SVP, Restaurants of Nathan's Famous, Inc. said: “We believe our partnership with Mezzan provides a wealth of advantages for the Nathan's Famous brand in and around the Gulf region, from growth opportunity to the ability to provide a quality Halal product to our fans in the region. Through its storied history, Mezzan has worked with some of the world’s best-known consumer manufacturers to bring their products to the GCC, and we’re thrilled to add Nathan’s to the distinguished list of brands and expand our reach throughout the UAE and beyond.” – TradeArabia News Service
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