MENA consumers to spend $6bln online shopping during Black Friday: RedSeer

A report from the company estimates 65% of purchases on November 26 will be in the fashion, grocery and home sectors

  
Briana Clearly assists a costumer at the Silver Room store part of Black Shop Friday initiative, amid the coronavirus disease (COVID-19) pandemic, in Chicago, Illinois, U.S., November 27, 2020.

Briana Clearly assists a costumer at the Silver Room store part of Black Shop Friday initiative, amid the coronavirus disease (COVID-19) pandemic, in Chicago, Illinois, U.S., November 27, 2020.

Reuters/Kamil Krzaczynski
 
Bargain hunters in the MENA region are expected to spend up to $6 billion on online goods this ‘Black Friday’ — up 30 percent on last year, according to RedSeer Consulting.

A report from the company estimates 65 percent of purchases on November 26 will be in the fashion, grocery and home sectors, signalling a move away from electronics.

‘Black Friday’ is the largest retail event in MENA, and sees stores offering discounts on a range of products.

Phillip Smith, digital director of Middle East retailer the Kamal Jamjoom Group, said: “Sectors have developed immensely during the past decade. E-grocery is an example of this explosiveness, whereby supermarkets now offer fresh goods delivery. This form of instantaneous delivery drives sales as well as sector growth.”

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