The 24th edition of the Dubai Shopping Festival (DSF) will open today (Dec. 26) with a 12-hour flash sale at Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha.

“Majid Al Futtaim’s exclusive 12-hour sale in partnership with Dubai Festival & Retail Establishment is one of the most anticipated promotions of the year and an exciting activity to start the 24th Dubai Shopping Festival in the city. We are expecting to attract a record number of residents as well as regional and international tourists again during this year’s sale shopping for high-quality international brands at affordable prices ready for the New Year,” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

Here’s everything you need to know about the year’s most anticipated shopping festival, including how to get the best deals throughout the season.