UAE-based King Group Hospitality (KGH) has announced plans to expand its portfolio with the introduction of new culinary concepts in Dubai.
The group will open a new dining concept that serves Eastern and Western food under the same roof and will change the way families eat out, said a statement.
King Group Hospitality (KGH), which owns Amritsr chain of restaurants, currently operates five outlets – two in the UAE and three in Thailand. These restaurants are located in Al Nahda and Al Karama in Dubai and two outlets in Bangkok’s popular tourist spot Sukumvit and one in Phukhet.
“Although the sentiments are down due to Covid-19 pandemic, I believe, this is the right time to start new concepts that will thrive once the pandemic gets over,” said Vicky M Sethi, Managing Director of KGH and a serial entrepreneur, who had launched and popularised Kulcha King, before selling it off to a group of investors.
“Our current flagship restaurants under Amritsr branding, has been doing well, despite the pandemic. More and more people now eat out, especially those who can’t travel due to Covid-19. They are spending their spare budget in staycation and eating out. So, there is a steady flow of business and this summer will not be a quiet summer for the restaurants.”
Amritsr serves authentic North Indian food at an affordable price.
The company is in final stages of opening of a new chain of restaurants under the brand name of Punjab, it said. “We are currently hiring people for the new restaurant. We are waiting for the re-opening of flights from India for the kitchen staffs, especially the chefs to arrive,” Vicky Sethi says. “As we come out of COVID-19 pandemic, we are getting ready to serve a growing population in the UAE and Thailand.” -TradeArabia News Service
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