Dubai's Emaar Entertainment secures deal to open Reel Cinemas in Bahrain

Announcement comes after Bahrain cinema operator scrapped multiplex project

  
Empty Seats At Movie Theater. Image used for illustrative purpose.

Empty Seats At Movie Theater. Image used for illustrative purpose.

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Dubai’s Emaar Entertainment, a subsidiary of property developer Emaar, has secured a deal with real estate firm Eagle Hills Diyar to bring its cinema brand to Bahrain. 

Reel Cinemas has just been authorised as the official cinema partner for the upcoming mall development Marassi Galleria in Manama, a statement said on Sunday. 

The announcement comes after the Gulf state’s homegrown operator Bahrain Cinema Company (Cineco) backed out of its cinema project in the same shopping mall. 

Marassi Galleria Mall is scheduled for completion in the second half of the year. The beachfront retail destination will have 200,000 square metres of gross floor area. 

In a statement, Emaar Entertainment said the first Reel Cinemas in Bahrain will feature 10 cinema screens and will be equipped with Dolby acoustics’ immersive sound and adjustable, luxurious seating.  

Just this month, Cineco said it had decided not to go ahead with the opening of the cinema after the pandemic “undoubtedly pushed” the company’s “operational and financial capabilities to the limit”. 

(Writing by Cleofe Maceda; editing by Seban Scaria) 

Cleofe.maceda@refinitiv.com 

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