Bahrain's Seef Properties to launch gift card app by Q3

Seef Properties appointed AFS to design and develop the mobile application and manage its electronic financial operations.


Seef Properties, a leading developer in Bahrain, has partnered with Arab Financial Services (AFS), a top payment solutions provider in the Mena region, to launch Bahrain’s first digital gift card service by the third quarter (Q3) of 2020.

Seef Properties appointed AFS to design and develop the mobile application and manage its electronic financial operations. Once the mobile application is launched, Seef Mall customers will benefit from the card’s features which include virtual prepaid gift cards that can be utilized across all outlets at Seef Mall – Seef District, Muharraq and Isa Town - or sent electronically to friends and family.

Chief executive officer (CEO) of Seef Properties, Ahmed Yusuf, said: “This step comes as part of our aim to constantly elevate our offerings as we deliver on our promise of providing an immersive customer experience. In view of the rapid digital developments, it is vital to provide our customers with a solution that provides the very highest levels of comfort and convenience.

“Through this application, we will be enabling our customers to share gift cards with their friends and family, further enhancing their shopping experience.”

AFS CEO B Chandrasekhar said: “We are committed to leveraging AFS’ FinTech expertise to enhance existing payment experiences while offering greater convenience to customers and merchants.

“Developing the Seef Mall gift card application will provide customers with the optimal, enhanced shopping experience, further increasing the revenue generated by merchants. Launching the application also supports Bahrain’s vision of driving a digital cashless economy – which AFS actively promotes through its broad range of innovative digital payment solutions.”

Located in the heart of Manama is Seef Mall - Seef District, is a leading premier shopping hub and entertainment destination since 1997.

AFS offers innovative and end-to-end payment services and solutions that span card processing, merchant acquiring, FinTech and a state-of-the-art value-added services suite. – TradeArabia News Service

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