Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has officially launched its B2B Attractions Marketplace to the industry as a powerful online platform that connects attractions and experiences across the city with global audiences and relevant channel partners.

Creating a seamless technological framework to stimulate industry cohesion, the initiative has been designed to help attractions access the industry’s network of B2B resellers, increasing productivity across the breadth of Dubai’s destination offering.

The integrated platform supports the city’s goal of becoming the world’s most visited and revisited destination by 2025, placing destinations in front of global audiences and helping them manage their booking and customer relationship management (CRM) processes.