|01 August, 2018

Abu Dhabi to launch new tourism drive with Airbnb

Abu Dhabi’s 'Emirati Experiences' initiative offers visitors a selection of 20 different tours and experiences designed and led by Emirati nationals

Image used for illustrative purpose. Tourists walk along Abu Dhabi beach.

Image used for illustrative purpose. Tourists walk along Abu Dhabi beach.

REUTERS/Ahmed Jadallah
The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and home-sharing platform Airbnb have teamed up to promote the UAE capital’s offerings, said a report.

DCT Abu Dhabi’s 'Emirati Experiences' initiative offers visitors a selection of 20 different tours and experiences designed and led by Emirati nationals, providing firsthand insight into Emirati culture, heritage and history, said a report in Wam.

These tailor-made experiences are echoed by Airbnb’s own ‘Experiences’ – unique excursions and activities designed and led by local hosts - which Airbnb offers across 800 cities worldwide. This new joint initiative means all 20 Emirati Experiences will now be included on Airbnb’s popular global platform for the first time.

"Each year, millions of tourists come to Abu Dhabi to experience our history, traditions and heritage and there is no better way for visitors to experience the uniqueness of Abu Dhabi and its districts, and to learn about our rich history than by spending time with an Emirati tour guide, which is what Emirati Experiences offers," the report cited Sultan Al Mutawa Al Dhaheri, executive director, Tourism Sector, DCT Abu Dhabi, as saying.

"With this new initiative, the demand for these unique experiences should increase as more potential visitors are exposed to the wonderful things on offer in Abu Dhabi," he said.

Emirati Experiences currently offers 20 unique tours and excursions, including the Bait Al Oud Visitor Experience, the Emirati Ladies Experience, the Emirati House Experience, Capture the Moment - a four-hour guided photography tour with professional photography tips and Desert Safari.

Also available are the Zayed Tour - a journey around various historic and important locations in Al Ain city that highlights the extraordinary life of HH Sheikh Zayed bin Sultan Al Nahyan, Explore & Shop, Traditional Shopping in Abu Dhabi, the Sandals Handicraft Experience - a guided tour of the Al Dana shoe-making Factory, Top Traditional Food in Abu Dhabi, and more, the report said.

"We are delighted to be partnering with the DCT Abu Dhabi to help grow the number of Experience hosts on the Airbnb platform," said Hadi Moussa, Airbnb general manager for Middle East and Africa and head of EMEA Business Development. "Experiences on Airbnb enable passionate, local hosts to share the very best of their destination with millions of travellers from around the world, whether it’s an authentic cooking class or a chance to enjoy an insider view of the city. Following the success of 'Experiences in Dubai', this partnership will attract new guests to experience Abu Dhabi’s famous hospitality and discover one of the most dynamic and fast-growing tourism destinations in the world."

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