PROJECTS: Oman's Omran launches new master plan, logo for Yiti development

Oman Tourism Development Company (OMRAN Group) announced on Sunday the new master plan and brand identity of Yiti, one of the largest integrated tourism developments in Oman overlooking the Sea of Oman.

 

Spanning over 11 million square meters, the Yiti Development will connect and extend the city of Muscat through a multi-phased expansion approach, OMRAN said in a press statement.

 

The statement said the master plan would be developed over four phases, offering opportunities for domestic and foreign direct investments.

"The master plan of the development is designed according to placemaking principles that ensure the establishment of innovative standards in urban development and architecture, as well as the activation of valleys, plateaus and coasts that harmonise within the topography of the site," the statement said.

 

It said the master plan supports the creation of a well-balanced, integrated, mixed-use residential and resort-oriented community that will include various components, such as tourism, commercial and business spaces, residential areas, and also leisure and entertainment attractions, educational and health facilities.

 

Local community development will be a key focus for the Yiti development by enabling and providing business opportunities for local companies, SMEs, and giving them the exposure to work with global industry firms, the statement added.

 

Hashil Bin Obaid Al Mahrouqi, CEO of OMRAN Group said: "We have consciously created a development plan that will be executed through holistic partnerships with world class expertise. It is anticipated to create a modern integrated urban hub that sets new and improved urban planning standards for future developments in Oman and the region."

 

(Writing by SA Kader; Editing by Anoop Menon)