Participants from 5 countries to battle it out in the hit show
Dubai, UAE - After the phenomenal success of the first season, the second season of Zee TV's hit show Sa Re Ga Ma Pa - Middle East-Pakistan Challenge 2007 is about to go to air on 26th January at 8.00pm.
The show already has the reputation as one of the longest running musical competitions in the history of television, and has a huge fan following from around the world.
Now the second season of Sa Re Ga Ma Pa Middle East Pakistan Challenge 2007 is about to carry this tradition forward with the largest pool of talent ever as participants from 5 countries, including Oman, Bahrain, Qatar, Pakistan and UAE battle it out in the hit show.
The episodes of the show are currently being filmed at the Metro Studios in Dubai amidst a star cast of judges including Remo Fernandes, Vasundhara Das, Bappi Lahari, Alka Yagnik, Ismail Darbar and Nafees Ahmed. The filming of the show has also created hype amongst the public as hundreds queued up to be part of the audience.
Speaking at the occasion, Yogesh Radhakrishnan MD & CEO, Real Media - Zee Network said: "Through this show we have already promoted hosts such as Sonu Nigam & Shaan and singers such as Kunal Ganjawala & Shreya Ghoshal. Now we are committed to exploring the talent here in the Middle East. The show will definitely be a boost to the music industry here and we are expecting an overwhelming response from both South Asian expats and Arabic-speaking individuals who have shown a tremendous interest in Asian music".
The atmosphere on the dazzling set has been energetic, but for most of the participants and their families it has also been a tense time as the competition heightens and the moment of truth draws nearer.
Commenting on the progress of the show Rajeev Kheror, Creative and Programming Head, Zee TV Middle East said: "We have a great team to shoot this show and so far we have had several exciting days of filming. The talent on display is inspiring and has got our creative juices flowing. This year we are particularly happy to have contestants from Pakistan. There are some great voices amongst them and it has taken the entire competition many notches higher. We are confident that the fans of Sa Re Ga Ma Pa will love this season".
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About Real Media - Zee Network
Real Media - Zee Network is the regional arm of Zee Network & Essel Group. It spearheads its activities in Middle East, Northern Africa & Pakistan. Real Media & Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production & distribution of films; music publishing; theme parks; entertainment zones; multiplexes; long distance education and the creation of animation software.
The network today has an estimated reach of over 350 million viewers in over 120 countries including all major markets such as Asia-Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands, Australia and Canada.
About Zee TV Middle East
Zee TV Middle East is one of the first Asian channels from the Indian Sub Continent to have a dedicated Middle East beam for its viewers in the Middle East and Pakistan. It caters to the vast diaspora of Indian sub-continent expats in the region. Zee TV is a general entertainment channel available of Pehla, E Vision and Qatar Cable. Apart from being a preferred Asian channel in many leading hotels and other Multiple Dwelling Units (MuDs). Zee TV's programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children's programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its Middle East viewers. Since its inception the channel was brought ground-breaking programming like Gulf Pulse, Sa Re Ga Ma Pa Middle East Challenge, Anthakshari Middle East Masti, and many more. Zee TV Middle East entertains 2.6 Million viewers in the G.C.C.
For more information, please contact:
Nadia Ejaz
Bates PanGulf PR
Tel: +971-4-295 3456
Fax: +971-4-295 1027
Cell: 050-245 7153
E-mail: nadia@batespangulf.com
© Press Release 2007
