Award reinforces the company's position in maintaining sustainability on a local and regional level

Kuwait, 13 June 2015: Zain, the leading telecommunications company in Kuwait, announced that it was awarded with the 'Golden Shield for Excellence in Environmental Sustainability' which was bestowed by the Arab Organization for Social Responsibility. The award, which attests Zain's efforts in carrying initiatives that improve sustainable environmental development, was announced during a ceremony held in Dubai.                                                                                                                     

The accolade recognizes Zain's efforts in launching a series of initiatives and programs conducted throughout the year, which had a deep impact among the community it operates in, especially through the contributions made towards particular institutions and entities in the community. Zain further explained that the award was granted to institutions that demonstrated a strong commitment to corporate social responsibility and sustainable development, co-existing with a set of principles and standards that companies abide by.

The company further indicated that the award was also devoted to the role of the companies that seek to establish a committed entity of true partnership standards, while providing an adequate level of achieving social and environmental development.

It is worth mentioning that Zain has always adopted a transparent approach in achieving social commitments, an approach that underlines the importance of the human spirit even while conducting business, which is the principle that guides Zain's corporate social responsibility strategy.

Commenting on the award, Waleed Al Khashti, Zain's Corporate Communications and Relations Director said: "Being recognized by a well-reputed Arab entity certainly encourages us to move forward in crafting more programs that aim at enriching the environment we live in. At Zain, we have a firm belief that the success of any commercial company stems primarily from its social commitment to the communities they serve."

"Our commitment to positively influencing society and the environment we live in is what drives our corporate social responsibility activities. We believe that a sustainable future is a bright one, and in line with this objective, we look to remain focused on developments in these areas." Added Al Khashti

Al Khashti further stated that the initiatives and social projects executed by the company mirrors its commitment to achieving higher levels of transparency and accountability to the society as well as its partners, adding that Zain will seize any opportunity to renew its commitment to the most effective social issues.

During the last period, Zain launched and conducted a series of initiatives and programs ranging from the REUSE initiative in partnership with en.v which benefited more than 8000 individuals. The company also introduced an environmental campaign entitled 'A Greener World is a Wonderful World' and was set to see Zain's internal divisions practice green methods.

Moreover, Zain has undertaken numerous modifications at its branches, including the introduction of reusable, biodegradable bags for customers to take home in order to reduce reliance on plastic bags. The company also extended its utmost environmental concern towards the technological aspect by reducing the use of unwanted printed paper and replacing it by electronic usage.

It is worth mentioning that Zain's social responsibility strategy focuses on conducting and supporting sound environmental practices as well as participating in environmental activities and awareness campaigns that reinforce the company's pioneering position locally and regionally.

© Press Release 2015