28 May 2006
Company expects over 100 decision makers from the industry to participate in the event; to launch the DocuColor 250, high-end multifunction colour machine

Dubai : Xerox Emirates is to host 'The Art of Digital Printing' event for advertising and design firms in the UAE. Scheduled to take place on the 30th of May 2006 at the Radisson SAS Hotel in Dubai Media City, the event expects to attract participation from over 100 decision makers from key companies in the digital printing and services marketplace in the country.

Furthermore, at the event XEROX will launch its colour-intensive production machine, the DocuColor250, a two-colour multifunction system with superior image quality and advanced features to quickly enable companies to produce high-end colour print jobs as well as everyday business documents. 

Through the 'Art of Digital Printing' event, XEROX will be demonstrating the diverse ways in which advertising and design firms can take advantage of the company's industry-leading colour printing portfolio to drive creative applications that accelerate their performance and deliver greater results and profits. At the core of the event is the DocuColor 250 colour laser multifunction system, which provides design professionals with new color management tools, improved performance and enhanced image quality, enabling them to create vibrant, full-color documents such as newsletters, brochures, pre-press proofs and other creative collaterals.

"We are delighted to host this event for the advertising and graphic arts industry in the UAE. Graphic professionals depend on consistent, accurate color output - it's critical to their business," said Smita Bhargava, Product Marketing Manager, Xerox Emirates. "With the DocuColor 250, Xerox delivers superior color tools that will put designers in the driver's seat, allowing them to fine-tune and control color, and to create documents with the image quality and consistency they expect. Furthermore, the productivity and price of the new DocuColor 250 will open up new opportunities in the mid-production segment for the growing UAE's graphic arts industry."

Xerox Emirates offers the widest portfolio of MFPs and an impressive range of high powered Mono and Colour printers. This combined with the company's global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the UAE who are seriously looking at various factors such as Productivity, Total Cost of Ownership (TCO) and Total Office Efficiency - a reality with Xerox Monochrome & Colour MFPs - service & support.

Xerox Emirates has strengthened its presence in the UAE over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach and offerings here. Regular training underlines Xerox's commitment to the UAE.

-Ends-

About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award.  Xerox Emirates is also ISO 9001:2000 certified for the Quality Management System which supports the Service and Logistics Operations.  Xerox Emirates has recently deployed Xerox Lean Six Sigma throughout the organisation and it will be "The Way We Work" to provide us with a powerful way of improving the value we deliver to our customers and simplifying the way we do business with them.  Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results.  For further information on Xerox Emirates, visit www.xeroxuae.com

For further information, please contact:
Agency Contact:
Dhanraj Walvekar
ASDA'A Public Relations
Dubai, UAE
Tel: 00-9714-3344550
Email:p.ramchandran@asdaa.com

Xerox Contact:
Smita Bhargava
Xerox Emirates,
Dubai, UAE
Tel: 00-9714-3525885                                                  
Email: smita.bhargava@xerox.ae

© Press Release 2006