Located at Palm Strip Mall, Jumeirah Beach Road, Dubai, the boutique marks the entry of the franchise into the Middle East

Dubai, United Arab, Emirates, May 27th, 2012: After observing tremendous success in the United States and other parts of the world, Lovin My Bags, the world's first system of handbag and leather restoration has entered the Middle East region with its first boutique launch in Dubai at the Palm Strip Mall on Jumeirah Beach Road. The new 500 sq. Feet boutique was inaugurated by Chief Guest 'Aiisha Ramadan', the leading Arab fashion designer and hosted by 'Shereen Mitwalli'; TV presenter, & international events moderator. Lovin My Bags is located on level one of the Palm Strip Mall and specializes in the very first system of handbag cleaning, restoration and leather care products developed to prolong the life and beauty of luxury designer handbags and all other leather belongings with utmost professional care.

Despite the fact that designer handbags have been around for years, finding a professional service to refurbish them in this part of the world has been challenging. With the launch of Lovin My Bags, luxury buyers have the safest and quickest option to restore their belongings. In this part of the world due to such extreme climates, there is a big issue of dye transfer from Abayas, Jeans & other materials. Lovin My Bags has engineered products & services specifically to address such issues.

Jai Tolani, Partner & Director, Lovin My Bags Middle East, said: "Leather restoration for luxuries might be new to the Middle East region, but it is a much needed concept. Our approach and philosophy is to offer a very personalized service, as our 'Restoration Specialists' personally assist customers with their belongings. The design concept of our first boutique itself has a very inviting, elegant and luxurious feel that reflects the true essence of the brand. The boutique was carefully modelled after studying the customer experience of top luxury brands in the luxury sector today."

Lovin My Bags was founded in the United States by Barbara and Gary Crouthamel with 35 years in leather restoration and conservation experience. The exclusive handbag care products are created from natural and organic ingredients that are safe for the most delicate leathers, including unfinished leathers and exotics. The global hub in the United States is always innovating newer technologies and products to guarantee unmatched quality, speed and results. 

Dhiraj Munjwani, Partner & Director, Lovin My Bags Middle East, said: "We maintain the highest standards in the industry for colour matching and restoration. One thing we will not compromise on is the care and attention to detail in servicing each and every product. We follow a stringent training process and are very careful with our staffing and selection, and customer service policies - that is the core of our business."

Lovin My Bags targets both the male and the female market. Middle East consumers are heavy spenders on luxury. Bain & Company, the leading advisor to the global luxury goods industry predicted a potential for up to 12 per cent increase in luxury spending in 2012 in the Middle East region. Bain & Company confirmed that the Middle East remains a hugely lucrative market for luxury goods with growth in the region to remain robust in the coming years due to tourists' influx, domestic salary increases and store openings, notably in Abu Dhabi, Saudi Arabia and Kuwait.Jai Tolani adds: "This is a very exciting time for Lovin My Bags globally and for us in the Middle East. Lovin My Bags was founded in the US, but is quickly mushrooming across the globe. Retail boutiques have opened in recent months in other parts of the world such as Philippines & Malaysia with others in the pipeline. We look forward to opening more stores in the future across the Middle East and the neighbouring region."

Dhiraj Munjwani added: "Leather needs protection, cleansing, moisturizing, conditioning and miracle products to keep it looking its best. We treat handbags as 'Souls' that require constant rejuvenation, pampering & love. We specialize in cleaning and restorations services for all designer brands including Hermes, Chanel, Louis Vuitton, Prada, Balenciaga, Dior, Cartier, Chloe, Gucci, Jimmy Choo, amongst all others."

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About Lovin My Bags Middle East
Lovin My Bags is the latest international franchise concept, which has been brought to the Middle East shores by partners Jai Tolani and Dhiraj Munjwani, with the first boutique in Dubai, UAE at Palm Strip Shopping Mall, Jumeirah Beach Road.  With over 35 years in leather restoration and conservation experience, the brand introduced the very first system of handbag cleaning and exclusive handbag care products, developed to prolong the life and beauty of luxury designer handbags and other leather belongings.  They specialize in cleaning and restoring designer brands including Hermes, Chanel, Louis Vuitton, Prada, Balenciaga, Dior, Cartier, Chloe, Gucci, Jimmy Choo, amongst all others.

Both partners spent almost over a year in carefully planning the concept by running feasibility studies, studying local market dynamics, evaluating customer needs, getting the right location for the first boutique, training, staffing and finally launching with the right marketing channels. Depending on the condition of the bag, the leather and the fabric and the services, it can take anywhere between 1-4 weeks and may take as long as 8 weeks sometimes, based on the restoration process that makes sure to do the least amount of refinishing, which ensures the leather remains soft and smooth.

Also available at Lovin My Bags are exclusive home-use handbag products and kits for different leathers including Louis Vuitton Vachetta, Chanel Lambskins, natural and shiny/glossy leathers. The kits include a cleanser, moisturizer & a protector. The product range also includes a special product for protection of bag handles and for dyes from Abayas & Jeans for example.

For more details on Lovin My Bags, kindly visit: www.lovinmybags.ae or log on to their Facebook page www.facebook.com/LovinMyBagsMiddleEast

Visit the Lovin My Bags boutique at Palm Strip Mall, Level 1, Jumeirah Beach Road, Dubai.
Ph: +971 4 3866081, info@lovinmybags.ae

For Media Enquiries
Jai Tolani
Director - Lovin My Bags Middle East
jai@lovinmybags.ae
+ 971 55 5842185

© Press Release 2012