Wella Professionals partner with HAIR@PYRAMIDS to introduce new Koleston Perfect Color Bar
Dubai, UAE, June 22nd, 2008: There's a hip new bar in town and it's set to have heads turning. A color bar that is - which will bring you face to face with your hair colorist during the color mixing, whipping and stirring. Wonder no more. Wella Professionals is making backroom color mixing a thing of the past as you no longer have to sit on the hairdresser's chair and question what goes on in the backroom before your colorist emerges with a concoction of color for your monthly color retouch. Now, Wella Professionals is challenging convention by introducing the first Wella Professionals Koleston Perfect Color Bar at Wafi City's luxurious hair specialty salon HAIR@PYRAMIDS.
HAIR@PYRAMIDS is the first salon in the Middle East to have completed the Wella Professionals hair coloring education program. The salon is also the very first to install the Color Bar. The Color Bar stores the number one professional hair color in the world from Wella Professionals - 'Koleston Perfect'.
In celebration of color, the Koleston Perfect Color Bar takes center stage in all color club salons, where color preparation happens in front of the customer. The customer is involved in the color selection and can chill out as the stylist mixes shades of Koleston Perfect colors before them - reassuring the client that only top of the range professional coloring products by Wella Professionals are utilized. Salons who complete the Wella Professionals hair coloring training become members of the Color Club and are rewarded with a Color Bar.
"Koleston Perfect Color Club has been designed to train stylists to be the best colorists in the Gulf; guaranteeing superior color results by professional colorists in this region," says Fady Salwan, P&G Professional Care Division Manager.
Romyet Khouri, HAIR@PYRAMIDS salon manager adds, "We are so excited to be the first salon in the Gulf to have completed the Wella Professionals hair coloring education program and install the Koleston Perfect Color Bar. This is a fantastic achievement that positions our staff as the best-in-class colorists and awards our salon with a seal of excellence in color."
Wella Professionals will extend the Color Club program around the GCC to help the best colorists in the region of international calibre and expertise.
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About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Wellaflex®, Pert Plus®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
About Wafi Health & Leisure
"Wafi Health & Leisure", part of the Wafi Group, has under its umbrella:
Pyramids Health & Leisure, the Gulf's premier health and leisure complex, located in Wafi, it houses(Cleopatra's Female and Male Spa's, Pharaohs' Fitness Club, Hair@Pyramids Salon)
The Cleopatra Beauty Institute (CBI), the Middle East's first internationally endorsed beauty and holistic training institute offering Diploma in CIBTAC, CIDESCO, Spa Management and a long list of short beauty and wellness courses
Spa Resources International (SRI) which activities range from Spa Consultancy, Concept & Design Spa Operations and Quality Assurance Management, Spa Recruitment, Product Distribution and Training. SRI is the exclusive regional distributor for:
Elemis beauty products, the world-leading spa brand, an innovative market leader in advanced results-driven skincare for the face and body.
Ionithermie, anti-cellulite, inch loss treatment and equipment.
Ultratone, a range of programs best known for: inch loss, body contouring, face anti-ageing and smoothing the skin.
O'lys Light-Wave therapies, a revolutionary beauty treatment for a range of cosmetic and health problems.
Wild Earth, the authentic brand of the Tibetian beauty products, which is reflecting the essence of nature in its most fundamental state.
For more information please contact:
Sameena Ibrahim
Account Executive
Impact Porter Novelli - Public Relations
For Wella Professionals Middle East
PO Box 19791
Dubai, United Arab Emirates
Telephone: +9714 330 4030
Fax: 9714 330 4031
E-mail: s.ibrahim@ipn.ae
© Press Release 2008
