Hair color goes back to nature
Dubai - For years women have looked to nature for inspiration for their beauty regiment. Inspired by its commitment to deliver beauty, Wella has combined today's colorant technology with traditional natural ingredients, to introduce Koleston Naturals, the new colorant line-up that delivers natural color and shine to whatever hair shade you desire
Conscious and in tune with the latest fashion trends for hair, Wella have produced a product that has overall appeal to every woman in today's society and have gone back to nature with the new Koleston Naturals range. The new natural ingredients compliment Koleston's unique color and care formula that provides the perfect balance between long-lasting color which is full of shine and smooth, silky looking hair.
Whatever natural shades you desire, Koleston Naturals delivers intense colors of nature that will shine in your hair; chamomile extract for blonde shades, cassia bark extract for brunettes and pomegranate extracts for red shades. Available in 20 shades as intense as the colors of nature, Koleston Naturals gives you the colors of nature for a 100% grey coverage.
Each of the natural extracts delivers their own essential benefits to the hair. Besides its culinary uses, the pomegranate also has cosmetic and therapeutic properties. A rich source of folic acid and antioxidants, pomegranate helps soften and safeguard the hair from exposure to the sun and harsh environmental elements.
Camomile is renowned for its soothing and softening effects and has been used for centuries in hair preparations. Nourishing and invigorating, chamomile is also known to help both lighten and condition blonde hair.
Cassia bark has a rich history for its medicinal purposes. Closely related to cinnamon, the rich, aromatic bark and is great for keeping hair shiny, well conditioned and providing long-lasting protection.
With three specific and individual natural ingredients Koleston Naturals gives women the opportunity to color and care for their hair simultaneously, allowing for perfectly balanced color with long lasting healthy hair full of shine and silkiness.
Let your hair enjoy and express the colors and beauty of nature with Koleston Naturals!
Koleston Naturals is available at select retail outlets across the GCC.
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About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Wellaflex®, Pert Plus®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
For more information, please contact:
Yasmine Kamel
Account Executive
Wella Middle East
PO Box 19791
Dubai, United Arab Emirates
Tel: 9714 330 4030
Fax: 9714 330 4031
E-mail: y.kamel@ipn.ae
© Press Release 2008
